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Independent
bottler ACEO who you may know for their
Murray McDavid range of premium Scotch
whisky has appointed a CEO to Target
growth.
Aceo Limited, a prominent independent
whisky bottler and specialist in cask
whisky management, is embarking on an
exciting new chapter with a significant
leadership appointment. Founder and
Managing Director Edward Odim is
stepping into the role of Chairman,
making way for George McNeil, one of
Scotland's foremost luxury brand
experts, to become the company’s first
Chief Executive Officer.
Based in Edinburgh, Aceo has spent 25
years cultivating a thriving business
focused on cask whisky management and
its own portfolio of spirit brands,
including the flagship Murray McDavid
range of premium Scotch whisky. The
company operates whisky maturation
warehouses in Speyside, housing 40,000
casks at Royal Brackla Distillery.
Additionally, Aceo is restoring the
historic Dallas Dhu Distillery in
Speyside, with plans to resume whisky
production and create a state-of-the-art
visitor experience celebrating its
Victorian legacy.
Edward Odim, who
has led Aceo since its founding, has
played a pivotal role in building the
company’s reputation for whisky and its
robust portfolio of spirit brands,
commented: "I am very pleased to welcome
George McNeil as our new CEO. His proven
track record in Scottish luxury brands
and sales will help steer Aceo into an
ambitious future, turbocharging a new
era of growth focusing on premiumisation
of our brands. With George as CEO, this
is the perfect time for me to step into
the Chairman role, focusing on strategic
oversight and leading our Dallas Dhu
Distillery project, whilst George helps
to drive forward our brands and their
sales."
George McNeil brings a wealth of
expertise in luxury brand management and
innovative leadership to his new role.
Over the past 17 years, he served as
Managing Director of the Retail Division
at the globally renowned heritage
cashmere brand, Johnstons of Elgin. As
part of the Senior Management Team, he
played a key role in doubling the
company’s turnover to £100 million,
spearheading the launch of luxury
flagship stores in cities such as London
and Edinburgh. George also chaired the
company’s Sustainability Group, driving
initiatives that led to Johnstons of
Elgin achieving B Corp certification.
His deep passion for whisky,
demonstrated through his recent tenure
as Chairman of the Spirit of Speyside
Whisky Festival, makes him ideally
suited to lead Aceo into its next
chapter.
Commenting on his new role, Mr McNeil
said: "After 17 wonderful years at
world-renowned luxury Speyside textiles
company Johnstons of Elgin, I am looking
forward to this next chapter where I can
combine my experience of retail,
sustainable Scottish luxury and
importantly, whisky, to build on Aceo’s
record and develop the premiumisation
and global reach of their expansive
portfolio alongside their team. I can’t
think of a better way to start 2025."
You will find the Murray McDavid whisky range available from specialist online whisky
shops such as
The Whisky Exchange
and
Master of Malt
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