Whisky Focus - Ardbeg Unveils Plans For Luxurious Transformation Of The Islay Hotel

Ardbeg Unveils Plans For Transformation Of The Islay Hotel


6th March 2024
Ardbeg has unveiled plans for a luxurious transformation of The Islay Hotel which it acquired back in 2022, they aim to provide exceptional accommodation, cuisine, and libations for local residents, tourists, and whisky enthusiasts for years to come in what will be known as 'Ardbeg House'.

Ardbeg House Islay Bar - artist impression

Ardbeg Islay single malt Scotch whisky is embarking on an extravagant makeover of a well-known hotel near its Distillery. With a vision to craft a world-class whisky and hospitality experience, Ardbeg acquired the beloved Islay Hotel on its remote Scottish island home in 2022. Now, with a proposed multi-million-pound upgrade intended to pay homage to Islay's spirit and share the rich stories that define its brand, Ardbeg aims to provide exceptional accommodation, cuisine, and libations for local residents, tourists, and whisky enthusiasts for years to come.

Having distilled its untamed smoky whisky on Islay for over 200 years, Ardbeg is committed to making the island an exceptional place to work, live, and visit. When the opportunity arose to invest in the town of Port Ellen by acquiring the hotel, Ardbeg eagerly seized the chance. The team plans to continue operating the hotel as it is until late summer 2024, honouring all existing bookings. Following a brief closure period, the hotel is set to reopen in May 2025 with a clever and uniquely Ardbeggian redesign of each floor. Throughout the renovation process, all hotel staff will be retained and temporarily assigned to other roles on the island.

Under the guidance of Russell Sage Studio, renowned interior storymakers who have already made a significant impact on the Distillery’s visitor center, the proposed changes encompass:

  • A reimagined bar with courtyard, called The Islay Bar. Named after the hotel’s much-loved former watering hole which closed years ago, it is designed as a hub to bring local residents and visitors together;
     
  • A new-look restaurant on the ground floor, which will be open to non-residents, with a private dining room for special occasions.
     
  • A new name for the hotel, which will be known as Ardbeg House;
     
  • Quirky and luxurious bedrooms and suites, each telling unique stories of Islay and its legends and Ardbeg, complete with numerous playful details and hidden surprises;
     
  • An exclusive space for hotel residents and members of the Ardbeg Committee – the brand’s loyal following – on the lower ground floor, with an area for games, a whisky cave and a unique after-hours-style warmth. The Committee is free to join on ardbeg.com;
     
  • An exclusive Ardbeg whisky, only available at the hotel and the Ardbeg Distillery Visitor Centre

CEO Caspar MacRae said: "We are dedicated to making our island a great place to live and visit. So we are tremendously excited about our plans to create a world-class whisky and hospitality experience for Islay residents, visitors to the island and Committee Members. We welcome all to come and explore the best of Islay. While the hotel will, of course, be a spiritual home for the most ardent Ardbeggians, we promise even those just getting to know the world’s smokiest, peatiest Islay malt, will leave lifelong fans."

You will find the current Ardbeg whisky range available f
rom specialist online whisky shops such as The Whisky Exchange and Master of Malt
 

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