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9th March 2017 |
Ardbeg calls
on Ardbeg fans to share a toast to
distillery manager Mickey heads who is
celebrating 10 years at Ardbeg,
#3cheers.
 It is now ten years since Ardbeg
distillery manager, Mickey Heads took
charge of the iconic Islay distillery
and to celebrate his first decade at the
helm of the acclaimed smoky, peaty Islay
malt, Ardbeg are inviting fans
across the world to pour a dram of
Ardbeg and give three cheers for Mickey,
with a nose, taste and toast.
In 2007, when Mickey was appointed,
Ardbeg was a very different place to the
one the cult malt’s loyal following
knows today. Saved from extinction by
The Glenmorangie Company only a decade
previously, it would require years of
devotion to complete the Distillery’s
resurgence on its remote Scottish island
home. With Islay native Mickey at the
forefront however, Ardbeg has gone from
strength to strength. Today, it is the
world’s most highly awarded smoky malt,
while Mickey was singled out as
Distillery Manager of the Year at
respected industry awards in 2014.
In honour of Mickey’s decade of
dedication to Ardbeg’s enduring spirit,
the Distillery is calling on all you
calls on smoky malt whisky fans to join
in a worldwide three cheers, with a
nose, taste and toast of their favourite
expression, be it Ardbeg Ten Years Old,
Ardbeg Uigeadail or Ardbeg Corryvreckan.
Ardbeggians are invited to film and
share their cheers with the hashtag
#3cheers, to be part of a
special anniversary surprise for Mickey
which the Distillery is keeping under
wraps for now.
Meanwhile on Islay, Mickey is holding
some anniversary tastings of his own. In
Ardbeg’s first official tasting videos,
he will nose, taste and toast Ardbeg’s
three Ultimate whiskies, giving his
insight into the expressions that
Islay’s wilderness has inspired.
Mickey, who also chairs Ardbeg’s loyal
fan club, the Committee, said: “I’ve
loved every minute of my years at
Ardbeg. The Distillery has grown
stronger and stronger in the past
decade, and today its untamed spirit is
enjoyed by Ardbeggians around the globe.
Here on Islay, I’ll be raising a glass
of Ardbeg to celebrate how far we’ve
come. I hope Ardbeggians will join me to
toast The Ultimate Islay Malt. Sláinte!”
If you are looking for a special Ardbeg
to raise to toast Mickey your will find
the current Ardbeg range available from specialist online
whisky retailers such as
Master of Malt
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