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31st May 2010 |
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Popular Demand
Ardbeg
Supernova Returns SN2010 Launched
Today
Ardbeg – the iconic malt whisky
distillery on the remote island of Islay
– has launched the second edition of its
award winning single malt Supernova,
described by the Company as “the
peatiest Ardbeg ever”.
A preview bottling of the first edition
sold out last year in a record 112
minutes when it was offered for sale
online – making it the fastest selling
whisky in the Distillery’s 195-year
history. It was snapped up online in an
exclusive offer to members of the Ardbeg
Committee, a group of 53,000 Ardbeg fans
across 112 countries.
The second edition – Ardbeg SN2010 –
challenges the palate with the same
phenomenal levels of peatiness as the
2009 release but with a higher strength
at 60.1 per cent ABV and a deeper,
earthier character. This second limited
edition release is at least 40 per cent
more “peaty” than the Distillery’s
renowned and already very heavily peated
flagship – Ardbeg Ten Years Old.
The 2009 edition of Ardbeg Supernova –
which takes its name from the “galactic
explosion” as stars end their lives –
was awarded the prestigious accolade of
“Best Scotch Whisky of the Year” in Jim
Murray’s latest Whisky Bible.
Hamish Torrie, Brand Director Ardbeg,
said: “With its hot, sizzling and grainy
sensations that effervesce and explode
on the tongue followed by a powerful
peaty punch, this is truly yet another
galactic explosion of aromas. Limited
supplies of Ardbeg SN2010 coupled with
last year’s record sell out, means we
are anticipating it may not be available
for long.”
Dr Bill Lumsden, Head of Distilling and
Whisky Creation, commented: “We believe
with Ardbeg SN2010, we have created a
compelling whisky which will again, like
the 2009 release, both delight and
challenge those looking for an
‘out-of-this-world’ whisky experience.
The intensity of flavours is Ardbeg at
its most powerful and peaty and yet we
always have that delightful layered,
sweet complexity that makes Ardbeg such
a sensational dram.”
Ardbeg SN2010 will be available from 31
May in limited quantities online at
www.Ardbeg.com and at specialist whisky
shops at a price of around £80.00 in the
UK. As far as the number of bottles
available; there are a few thousand
bottles available in each of Ardbegs key
markets; UK, USA, France, Germany,
Nordics and Japan.
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of specialist Whisky shops who delivers
to you:
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