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Ardbeg have
teamed up with craft beer company Brewgooder
to release their first ever beer - Ardbeg
The Shortie Smoky Porter with all
profits from its sales being donated to
support clean water projects in Malawi.
Ardbeg whisky fans will be intrigued
to hear that the Islay distillery
announced today that they are to release
their first 'beer'. They have teamed up
with craft beer company Brewgooder who
has a mission to provide clean water to
1,000,000 people through the power of
craft beer.
On this occasion though the beer has the
added power of the Ardbeg and I suspect
this just may prove to be very popular
with Ardbeg whisky fans who I am sure
will be curious to taste the Ardbeg The
Shortie Smoky Porter beer as well as the
whisky fans amongst you who enjoy an
occasional beer which I know there are
quite of few of you.
The Shortie Smoky Porter is named after
Ardbeg’s beloved canine mascot (Shortie
the Jack Russell), it is a limited
edition release in partnership with
Brewgooder as part of their Global
Gathering campaign.
It is the brain-child of flatmates Alan
McIntyre, Global Brand Manager at
Ardbeg, and Alan Mahon, Founder of
Brewgooder, the beer has been produced
in aid of World Water Day (22 March
2020) with all profits from The Shortie
Smoky Porter donated to support clean
water projects in Malawi.
To produce this one-off beer – which
will be available exclusively in the UK
for a limited time only – Ardbeg has
joined forces with Williams Bros.
Brewing Co. The Shortie Smoky Porter is
made using the same peated malt as the
award-winning Ardbeg Ten Years Old
whisky, capturing the Distillery’s
signature smoky character with notes of
bitter dark chocolate, malty biscuit,
dry espresso coffee and a hint of
liquorice.
Ardbeg is the only spirits brand
alongside around 250 craft brewers from
around the world, all releasing their
own unique, one off-brew in aid of the
Global Gathering. A coordinated release
of the beers will take place over the
weekend of World Water Day – March 20th–
22nd 2020.
Dr Bill Lumsden, Ardbeg Director of
Distilling, Whisky Creation & Whisky
Stocks commented: "We all dig Ardbeg,
and no more so than Shortie. So for this
life-saving, well-digging clean water
brew, it was only fitting that our
canine mascot should represent Islay. As
with most porters, this beer is smooth
and creamy. However our malt has helped
make it distinctly smoky – the way we
imagine an Ardbeg beer is meant to
taste!"
Mickey Heads, Ardbeg Distillery Manager,
said: "Not only is this a hugely
important cause – that we’re delighted
to be a part of – but The Shortie Smoky
Porter is of course a first for the
Distillery. Helping brew a beer may seem
like unchartered territory for Ardbeg,
but as any whiskyphile worth their malt
will tell you, beer and whisky share the
same DNA. Just like brewers, we ferment
our malt. The only difference being, we
hold on to the hops. We hope that
Ardbeggians and craft beer lovers alike
will enjoy this extra special limited
edition."
Alan Mahon, founder of Brewgooder,
commented: "This collaboration is
particularly special for me. To create
an incredible beer that helps empower
people's lives is one thing, to do it
with one of the world's best whisky
brands is another, but to bring it to
life with my best friend: there are few
things I have been prouder of in my
life. I look forward to working with the
team at Ardbeg to turn the profits from
this beer into life-saving clean water
wells for those who need them."
Ardbeg The Shortie Smoky Porter which has a strength of 6.2% ABV will be
available to purchase exclusively in the
UK from the Ardbeg Distillery Visitor
Centre, online at Ardbeg.com, and in
select stores across the UK from Tuesday
24th March – priced at £14 for a
four-pack and as I said with 100% of the
profits from the sales being donated to
support clean water projects in Malawi.
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