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25th November 2013 |
Ballantine’s
doubles volume as it launches the 2013
Christmas Reserve Limited Edition.
 Ballantine’s has
announced the launch of its fourth
Christmas Reserve Limited Edition and
they tell me that the 2013 sales volumes
are standing at double
those of 2010 when the festive blend
was first launched.
Developed by Ballantine’s Master
Blender, Sandy Hyslop, the Limited
Edition contains ‘finger print’ malts of
Miltonduff and Glenburgie. Hyslop said:
"When I set about creating this special
Christmas blend, my aim was to reflect
Ballantine’s brand values of ‘staying
true’ to who you are and so, I carefully
considered what Christmas meant to me;
the sensory experiences from my life
that had left the biggest impressions.
Hopefully this has led to Ballantine’s
Christmas Reserve capturing the spirit
of Christmas and evoking memories
associated with this special time."
Ballantine’s is supporting the launch of
the 2013 Limited Edition with its
biggest-ever integrated marketing
campaign. ‘The Taste of Christmas’ aims
to maximise awareness in
countries where Ballantine’s Christmas
Reserve has previously been available,
as well as creating awareness in
new markets, educating customers and
engaging them with the drink.
The campaign communicates the blend’s
signature festive characteristics and
captures the sensory experience of its
seven tasting notes – ginger, moist
raisin fruitcake, ripe pears, sweet
candy apples, caramel toffee, tangy
orange and liquorish root – highlighting
the specificity of the Ballantine’s
Christmas Reserve as a blend to be
enjoyed during the festive season.
The Taste of Christmas will be brought
to life with a advertising campaign which uses iconic
illustrations of the tasting notes,. A Facebook
App, ‘Discover Your Taste of Christmas,’
www.facebook.com/ballantines/app_573278769396873
has also been developed, allowing you to select
your preferred
taste sensations and favoured Christmas
elements, resulting in a recommendation
of the ideal Christmas Reserve serve for
you.
Ballantine’s has also developed a
signature serve for 2013, the
‘Ballantine’s Christmas Reserve Cinnamon
Sleigh’, which is a deliciously warming
drink that uses cinnamon to underline
the blend’s fruity depths.
Peter Moore, Global Brand Director for
Ballantine’s, said:
"Ballantine’s Christmas Reserve provides
those seeking the ideal festive gift –
or a unique drink to enjoy this
Christmas - with a themed Scotch whisky
of exceptional quality. This year’s
campaign aims to reflect these
qualities, whilst also adopting a
dynamic and engaging approach to
communications."
This year the Ballantine’s Christmas
Reserve will be available in 15 markets
around the world, including in Vietnam,
Global Travel Retail and I am sure you
will be pleased to hear the UK. The price varies according to
the market, with an RRP of Ł30 within
the UK.
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