|
Ballantine’s
and Boiler Room Take Fans on Journey of
Musical Discovery
Ballantine’s Scotch whisky is teaming
up with online music phenomena, Boiler
Room to present 'Stay True Journeys' - a
series of live-broadcast events
headlined by past, present and future
legends of the world’s most authentic
music scenes, and documentary films
charting the stories of the characters
that define them and push them forwards.
‘Boiler Room & Ballantine’s Stay True
Journeys’ aims to discover and celebrate
the stories of the world’s most vibrant
music scenes – from the characters who
defined them, to the pioneers that are
driving them forwards. The centrepiece
of the project will be the production of
a series of online documentaries, shot
on location across the globe and
featuring local musicians exploring the
stories of the people, places and
factors that have created each unique
music culture.
A series of one-off, local events in
stunning venues will also be staged
throughout the year, featuring a mix of
local legends and emerging talent, as
well as some of the hottest
international names. Tickets to the
events will be exclusively available via
Ballantine’s and Boiler Room channels,
with a global audience able to tune-in
live online via the microsite,
Boilerroom.TV/StayTrue.
The first ‘Stay True Journey’ will
take place in a yet undisclosed location
in Mexico in March, with further
destinations already lined up across
three continents. More details will be
announced in the coming weeks at
Boilerroom.TV/StayTrue.
From its inauspicious beginnings as a
lo-fi series of streamed DJ sets and
live performances from a warehouse in
Hackney, London, Boilerroom.tv has gone
on to become one of the world’s most
popular, authentic music channels, with
well over six million monthly viewers
and a social community of over a
million.
Its unique formula of intimate,
invite-only events, featuring artists
performing the music of their choice,
via global live-stream, has already
attracted artists including Thom Yorke,
Laurent Garnier, Bonobo, Skream and Mark
Ronson. In the last few weeks they have
broadcast shows from Berlin, London,
Glasgow, San Francisco, Los Angeles and
Lisbon.
In addition to ‘Stay True Journeys’,
Ballantine’s has also been supporting
Boiler Room events around the world,
with Ballantine’s in Mexico having
previously hosted a number of events and
Ballantine’s in Israel signed up to
sponsor the first ever Boiler Room event
in the country. Ballantine’s unveiled
its new brand positioning, Stay True,
Leave An Impression, in October 2013,
which serves as an invitation to
consumers to express themselves in a
genuine and authentic way, applauding
conviction and self-belief.
|
Keep up to date with
the latest whisky news and special
offers