|
Ballantine's
reveals exclusive premium blend for
festive season.
 Ballantine’s, the No 1 Scotch whisky in
Europe, will be supporting the festive
trading period this year with its
seasonal expression, Ballantine’s
Christmas Reserve. The ideal gift, this
limited edition blend will be
attractive to both new and existing customers
during the festive season.
Created by Master Blender Sandy Hyslop,
Ballantine’s Christmas Reserve is an
exceptional blended whisky of superior
quality which is available annually for
a limited period. First launched in
2010, the expression was a Scotch whisky
category first, with its luxury seasonal
aromas including cinnamon, orange,
raisin, candy apple and pear.
Ballantine’s Christmas Reserve is ideal
served on its own over ice or as the
base for a range of seasonal cocktails.
To support the 2011 launch, Ballantine’s
Brand Ambassador Fredrik Olsson has
created a series of seasonal cocktails,
including ‘Ballantine’s Christmas
Reserve Golden Saffron Martini’,
‘Ballantine’s Spiced Hot Chocolate’ and
‘Ballantine’s Hot Christmas Punch’.
Peter Moore, International Brand
Director for Ballantine’s, comments:
"Ballantine’s Christmas Reserve stands
out as a unique category offering during
a highly competitive sales period. The
exclusive blend caters to those
consumers who trade up when purchasing
gifts and products to enjoy over the
festive period and perfectly
encapsulates the flair and blending
expertise that defines Ballantine’s."
Available from October to December 2011
in key markets such as Spain, France and
Taiwan, Ballantine’s Christmas Reserve
is presented in a superior white
presentation box, decorated with
snowflakes and elements of gold foil
that add a premium festive feel. The
packaging also differentiates the
product from the traditional blue
packaging that is synonymous with the
brand, ensuring maximum shelf stand-out
for Ballantine’s during the busy sales
period.
|
Keep up to date with
the latest whisky news and special
offers