Whisky Focus - Ballantines Christmas Reserve

Ballantines reveals exclusive premium blend for festive season.

Ballantine's, the world's No 2 range of blended Scotch whiskies, has added its first seasonal limited edition expression to the range, with the unveiling of Ballantine’s Christmas Reserve. Aimed at attracting new and existing customers during the festive season, Ballantine’s Christmas Reserve will help to strengthen the brand’s position in key European markets.

Created by Master Blender Sandy Hyslop, Ballantine’s Christmas Reserve is an exceptional blended whisky of superior quality which will be available annually for a limited period. The non-aged expression is a Scotch whisky category first, with its familiar seasonal notes and luxury Christmas aromas such as sweet wood, dried fruit, raisins and cinnamon.

Peter Moore, International Brand Director for Ballantine’s comments: "Predictably there’s always a strong focus on gifting at this time of the year so it was important for us to respond with a unique expression which would appeal to new customers as well as existing customers who are keen to trade up. Although a first for Ballantine’s, the Christmas Reserve perfectly represents the flair and substance that underpins the brand."

Available from October to December 2010 in key markets such as Spain, France, Poland and Taiwan, Ballantine’s Christmas Reserve is presented in a white card box, with embossed snowflakes and elements of gold foil adding a premium festive feel. Moving away from the traditional blue packaging that is synonymous with the brand, the striking new expression will ensure maximum shelf stand out for Ballantine’s during the busy sales period.
 

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