Ballantine's
unveils digital revolution with tshirtOS 2.0 revealed to global
audience at Pernod Ricard Innovation
Day.
Ballantine’s have unveiled a 2nd
edition of their innovative tshirtOS 2.0
- the world’s first scrunchable and
washable digital t-shirt which allows
wearers to display text of their choice
and animation in real time - to the
world’s media at the second edition of
Pernod Ricard’s "Innovation Day" event
in Paris, France.
Representing one of the most advanced
pieces of apparel-focused wearable
technology available today, tshirtOS 2.0
is an illuminated blank canvas – an
innovative approach to using technology
for the purpose of self-expression and
to show the world the ‘True You’,
abiding by the Ballantine’s mantra of
‘Stay True’. It has been designed to
allow individuals to create their own
designs and express their true thoughts
without relying on the statements of
others, displaying their creations via
the shirt’s in-built LED technology.
tshirtOS 2.0 is a revolution in design
on the prototype innovated by
Ballantine’s and Cute Circuit in 2012.
Created with the latest in
micro-technology by leading wearable
technology experts SWITCH – a San
Francisco based fashion technology
company, tshirtOS 2.0 is lightweight and
made with fine cotton modal for a soft
touch. It is also hand-washable and can
be scrunched, folded and even withstand
spillages without affecting its use -
making it usable in real life scenarios.
A mobile application which functions as
a bridge between the t-shirt and the
internet controls the in-built operating
system (OS), allowing the user to send
and receive data and to control content
displayed on the t-shirt. An initial run
of 20 units has been manufactured and
will be showcased in key Ballantine’s
markets around the world in the coming
months..
Peter Moore, Global Brand Director for
Ballantine’s, commented: "tshirtOS 2.0
represents a truly innovative way for
consumers to express themselves and
answer Ballantine’s invitation to ‘Stay
True’, by literally creating and then
wearing an expression of themselves on
their chest. Wearable technology is
going to be one of the key trends of
2014, and we can’t wait to give
Ballantine’s fans around the world the
chance to see and experience tshirtOS
2.0 for themselves."
Alison Lewis, Founder of SWITCH and
co-creator of tshirtOS 2.0, added: "tshirtOS
2.0 is a whole new way for people to
create, share and express themselves
through fashion. It’s soft, feels great
on and is completely undetectable as
technology. We are very pleased to be
working with Ballantine’s on such a
magical and inspirational product."
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