Whisky Focus - Ballantine’s Finest Limited Edition Christmas Gift Packs

Ballantine’s has unveiled two new contemporary limited-edition designs for its Ballantine’s Finest gift packs this Christmas.

The two new designs - a gift zip pack and a gift tin, each containing a bottle of Ballantine’s Finest - will be available in key global markets, including Brazil, Russia, China, Poland and Spain, from December 2013.

The zip pack is has a contemporary design and novel form, using high density nylon material for a premium feel. The pack is unmistakeably Ballantine’s, with the brand’s iconic chevron label shape, its crest, and its renowned “B” signifier featuring prominently on the front of the pack.

Designed to be an evolution of the new, understated gift tin which was first unveiled in 2012, the 2013 version uses a ribbon design and a wrap-around feature that also mirrors the back of the tin to give it a Christmas gift feel.

Peter Moore, Ballantine’s Global Brand Director commented: "Building on the enthusiasm we received for our new-look Finest gift packs in 2012, this year we have created two contemporary designs that we believe will appeal to modern Ballantine’s drinkers and that truly reflect the personality of the brand.

"Our aim is always to stay true to Ballantine’s heritage, whilst simultaneously reflecting its contemporary relevance, and we feel the new gift packs do exactly that. With the recent launch of our Stay True campaign, now is an exciting time for Ballantine’s and we’re confident that these innovative designs will reinforce our positioning, resonate with our existing customers, while also attracting new and younger consumers to the brand."

Ballantine’s Stay True campaign is currently rolling out across South America, including in Mexico, Chile and Brazil, and southern and central Europe, with other markets globally rolling out throughout 2013 and into 2014.
 

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