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Ballantine’s, the No 1 ultra-premium
Scotch whisky in Asia Pacific, will
further benefit from its ongoing
commitment to golf with the announcement
that Korea’s largest golf event, the
Ballantine’s Championship, is to move
from Pinx Golf Club on Jeju Island,
where the tournament has been held since
2008, to newly built Blackstone Golf
Club in Icheon, South Korea.
The Ballantine’s Championship is set to
prosper in the new setting, with the
proximity to capital city Seoul due to
attract more star players and generate
an increase in visitor numbers. With
Ballantine’s recently extending its
sponsorship of the tournament for a
further three years, the European Tour
event will remain at Blackstone until
2013, at least.
Commenting on the announcement, Peter
Moore, Global Brand Director,
Ballantine’s said: “Ballantine’s and
golf share a long history and are
enjoyed together throughout the world.
In Korea, there are five million
golfers, many of whom are whisky
drinkers making it a very important
market for Ballantine’s. With this move,
we are confident that the Ballantine’s
Championship will go from
strength-to-strength by attracting new
players and visitors, and subsequently
offer us the opportunity to continue to
build our heritage and credibility in
the world of golf.”
Keith Waters, Chief Operating Officer of
the European Tour added: “Over the last
three years the Ballantine’s
Championship has become firmly
established as one of the premier events
in Asia and this move to Blackstone Golf
& Resort, will further enhance the
Championship’s credentials. We thank
Ballantine’s for their vision and
continued commitment to developing the
Championship, the Korean PGA and the
event promoter PMG for their support.”
Ballantine's offers the most extensive
range of aged Scotch whiskies in the
world, with Ballantine’s 30 Year Old at
its pinnacle. In South Korea,
Ballantine’s is the undisputed No 1
ultra-premium Scotch whisky.
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