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Beam Suntory
unveils a pioneering ‘Brand Ambassador
Excellence’ platform, to promote
learning and connection to support its
Global Travel Retail business.
I am sure a few of you have encountered
this on your travels while passing
through an airport whisky shop, you ask
the sale assistant a question about a
travel retail exclusive whisky they are
selling at the airport only to get a
response saying they don't know the
answer, not a great response when you
have to make the decision there and then
on whether to make the purchase.
Well Beam Suntory, which lists
Laphroaig, Bowmore, Teacher's, Jim Beam,
Makers Mark, Basil Haden, Knob Creek,
Yamazaki, Hakashu, Hibiki and Toki
amongst its impressive whisky line-up
are doing something about that, they
have unveiled the Beam Suntory 'Brand
Ambassador Excellence' For Travel Retail
platform to foster learning and
connection in support of its Global
Travel Retail operations. Tailored
specifically for the travel retail
sector, this cutting-edge digital
platform is meticulously designed to
equip Brand Ambassadors with the
profound knowledge necessary to deliver
unparalleled premium shopper experiences
worldwide and elevate their learning
experiences.
The user-friendly interface of Beam
Suntory's new platform offers a diverse
range of functionalities, all
meticulously crafted to streamline Brand
Ambassadors' daily tasks and bolster
their ability to engage effectively with
travelling consumers.
At the core of this platform lies a
centralised digital learning hub,
inviting users to delve into over two
centuries of brand history and industry
insights. Through personalized
e-learning plans, Brand Ambassadors can
focus on the key priorities relevant to
their locations, monitor their progress,
and earn recognition for various
achievements and milestones.
"GTR Brand Ambassadors play a crucial
role in bringing our much-loved brands
to life for consumers,” commented Senior
Brand Ambassador Excellence Manager -
Global Travel Retail, John Galiatsatos.
“They are our storytellers, connecting
and building lasting relationships with
our shoppers and consumers, and are a
vital part of our mutual strategy with
our retail partners to drive footfall
into store."
"The Brand Ambassador Excellence
Platform will help to drive sustainable
growth for our brands by ensuring our
Brand Ambassador community is always
well-informed and connected to our
brands. Beam Suntory is proud to
accelerate our digital footprint and
capabilities to provide this
one-stop-shop to support our valued
Brand Ambassadors."
Beam Suntory Global Travel Retail
Managing Director, Ashish Gandham, also
paid tribute to the contribution of
Brand Ambassadors, who represent Beam
Suntory brands in more than 61 locations
around the world. "Beam Suntory GTR
marked a significant milestone in 2023,
officially surpassing pre-pandemic sales
in this dynamic, growing channel. Our
outstanding Brand Ambassadors played a
critical role in helping us reach this
milestone, and we will continue to
invest in giving them the resources they
need to be effective," he commented.
Gandham added: "Beam Suntory is pleased
to introduce this best-in-class digital
platform to further empower our Beam
Suntory Brand Ambassadors as we aim to
drive consistent ‘Excellence in
Execution’ and deliver a premium
experience to our shoppers at airports,
border stores and within the cruise
sector."
So next time you travel and have
question, at last about the Beam Suntory
whisky brands, you may well get a well
informed answer.
If you have no plans to travel you will
find Beam Suntory's current domestic
market whisky ranges available from specialist online whisky
shops such as
The Whisky Exchange
and
Master of Malt
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