|
In travel
retail business news Beam Suntory are
set to build on success at Singapore
show with new brand launches and
campaigns focusing on Bowmore, House of
Suntory and Courvoisier.
In line with its commitment to growing
and developing its travel retail
business, Beam Suntory will be returning
to the TFWA Asia Pacific Exhibition &
Conference (Stand 2-M10 Basement 2) in
2023. The company is looking forward to
reconnecting with customers and
colleagues in Singapore, and to
exploring new opportunities to unlock
the region’s potential, and further
drive category growth.
Beam Suntory has an extensive programme
of new product development in place for
2023-2024, across its entire brand
portfolio. These new launches will be
supported by a series of high-profile
activations, in partnership with key
airport retailers.
In Singapore, customers will have the
opportunity to experience a selection of
the upcoming brand platforms that will
be brought to life later this summer.
Some of the most anticipated campaigns
will focus on Bowmore, House of Suntory
and Courvoisier, in line with these
brands’ strategic importance within the
Asia Pacific region.
This year House of Suntory is also
celebrating its 100th anniversary of
whisky making in Japan.
At the show, Beam Suntory will present
its new and inventive activation
concepts for Bowmore, in addition to
compelling and captivating ‘art of
gifting’ propositions for Courvoisier,
designed to maximise the momentum
created by last year’s brand refresh and
new launches, XO Royal and Mizunara.
"It’s a real pleasure to be returning to
Singapore, to see so many of our Asia
Pacific customers, and to share our
vision for the year ahead,” commented
Beam Suntory Global Travel Retail
Managing Director Ashish Gandham. “As
the region continues to open up and
travel rebounds, we see enormous growth
potential, and are ready to seize all
the opportunities provided by such a
discerning demographic of travellers."
He added: "As the industry emerges from
a difficult period, we are committed to
innovate, invest and inspire. We
continue to advance our premiumisation
efforts, and build our brand presence
through sought-after exclusives and
exceptional story-telling.
"This strategy helped to deliver
exceptional channel growth for us in
2022, and we are confident that it will
further drive the resurgence of travel
retail in the year ahead."
You will find the Bowmore and House of
Suntory's current
domestic whisky range available from specialist online whisky
shops such as
The Whisky Exchange,
The Whisky Shop,
Master of Malt
and
Hard To Find Whisky
|
