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 The BenRiach Distillery Company, owners
of the BenRiach and GlenDronach brands,
is beefing up its sales team with the
appointment of Donald MacLellan.
He joins the fast-growing
Edinburgh-based company as International
Market Development Executive.
Working alongside Regional Sales
Directors Alistair Walker and James
Cowan, MacLellan (29) will be
responsible for developing business in
new markets such as South and Central
America, and Eastern and Central Europe.
He was born in Australia to Scottish
parents and educated there, obtaining a
Bachelor’s Degree in Business
Management.
After travelling around Europe in his
gap year, Donald joined Bruichladdich
where he spent five years, first as Web
Shop Manager and thereafter in the sales
team where he was responsible for
Eastern Europe and Russia which he
subsequently developed into more than
fifteen active markets.
Commenting on his appointment, Donald
said: "I couldn’t resist the lure of
working with the BenRiach and
GlenDronach brands - two phenomenal
malts with huge growth, especially in
the last two years - and innumerable
opportunities for impressive growth in
the future."
"BenRiach is enormously
under-appreciated by malt whisky fans.
Until becoming independent in 2004 it
was largely unknown on the general
market as it was used primarily for
blending in the past, but with over
forty years’ stock – both peated and unpeated
– it has huge potential worldwide."
Donald also plans to develop BenRiach
and GlenDronach’s social media accounts,
such as on Twitter and Facebook.
"These give us a huge opportunity to
connect with our many thousands of fans
worldwide. I’ll keep all BenRiach and
GlenDronach followers fully informed
about news, stories, new products,
tasting notes and general distillery
happenings."
Alistair Walker said: "We are delighted
to have Donald on board. He brings
excellent industry experience with him,
and his addition to the team will allow
us to further expand the availability of
our malt brands worldwide."
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