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The BenRiach Distillery Company has
appointed Douglas Cook as Regional Sales
Manager, it announced yesterday (September
13, 2011).
Douglas aged 35, from Edinburgh, will have
responsibility for Asia Pacific and
European markets including France and
Belgium.
A graduate of the University of
Strathclyde with a degree in marketing
and modern languages, Douglas is a keen
linguist who speaks German, French,
Spanish, Catalan, Italian and is
currently learning Mandarin.
He started his career in exporting with
United Wire, an Edinburgh-based wire
manufacturer, before moving to Germany
where he joined the export division of
Dornbracht, a family-run manufacturer of
high-end fittings and accessories for
the bathroom and kitchen.
During his career with Dornbracht in
Germany and the UK, he gained experience
in the management of both retail and
international project sales.
He developed his passion for whisky when
he worked at the Scotch Whisky
Experience in Edinburgh.
"I’m looking forward enormously to
working with BenRiach,” he said. “It’s a
fast-growing, innovative and dynamic
company producing a fantastic range of
award-winning, top-quality whiskies.
"My aim is to develop BenRiach and
GlenDronach, through long-term
partnerships in the premium-quality
single malt segment of our established
European markets and up-and-coming
markets such as China, Taiwan, Japan,
Vietnam, India and Australia."
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