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16th September 2025 |
Bowmore
introduces exclusive 11 Year Old release
for Global Travel Retail.
 Bowmore, Islay's oldest licensed
distillery, has unveiled the Bowmore 11
Year Old, the latest addition to its
portfolio, available exclusively in
global travel retail. This new
expression marries the timeless Bowmore
character with the richness of a sherry
cask finish.
Since 1779, Bowmore has been defined by
craftsmanship and tradition, shaping
every drop of its celebrated single malt
Scotch whisky with depth, complexity,
and balance. The Bowmore 11-Year-Old
continues this legacy, it is said to
offer a whisky of layered character,
gradually revealed through patient
maturation.
Matured in a combination of ex-bourbon
and Spanish oak sherry casks, the
Bowmore 11 Year Old is said to deliver a
whisky of expressiveness—rich and
fruity, with smouldering complexity and
a refined sherry influence. Its flavour
profile showcases Bowmore’s signature
smoky style interwoven with dark
chocolate, walnut brittle, and warm
sourdough bread, lifted by sweet red
berries, bright citrus creaminess, and
subtle notes of pine resin that linger
on the finish.
Gareth Jones, Suntory Global Spirits
General Manager, GTR Europe and
Americas, describes the release as a
whisky that truly captures the spirit of
Islay, reflecting the island’s character
and Bowmore’s enduring mastery.
Jones says, "With today's travelling
consumer searching for elevated
innovations, paired with strong legacy,
this exclusive expression is perfect for
travel retail. It pays homage to Islay’s
distinctive and layered terroir, from
its dramatic coastline to peat-rich
moors and heather-clad hillside,
offering a taste of the unique Bowmore
spirit in every drop."
Kirsteen Beeston, Global Marketing
Director, Bowmore, comments: "We expect
Bowmore 11-Year-Old to quickly attract
the attention of both travel retailers
and consumers. There is growth globally
in luxury spirit brands and this new
expression successfully bridges the
Scotch portfolio gap between the non-age
statement and single malt category entry
point."
This new expression follows the launch
of Bowmore Appellations—a travel
retail-exclusive collection of
wine-cask-finished single
malts—introduced alongside immersive
consumer experiences at major
international airports, including London
Heathrow and Singapore Changi.
Jones continues: "Travel retail serves
as a vital stage for our global brands,
and I’m delighted we can provide our
retail partners with such an outstanding
new Bowmore expression. Bowmore 11 Year
Old reflects our dedication to building
a world-class premium portfolio,
elevating the whisky category and
enhancing the airport shopping
experience."
The Bowmore 11 Year Old, bottled at 40%
ABV will be available exclusively in
global travel retail locations from
October 2025 (RRSP US$55). If you have
no travel plans you will find the
current Bowmore domestic whisky range available from specialist online whisky
shops such as
The Whisky Exchange
and
Master of Malt
|
Bowmore 11 Year Old Travel Retail Exclusive Review
|
Bottled at 40% ABV.
Producer's
Tasting Notes:
Nose: Sweet
lemon tuile and walnut brittle with
dried red fruits, while hints of
liquorice root complement fresh-baked
sourdough and earthy smoke.
Taste: Bright
notes of candied lemon and fresh mango
dance with cracked peppercorns and dark
chocolate. Pine resin leads to waves of
intense, characterful peat smoke.
Finish: A
sophisticated interplay of lingering
campfire smoke, velvety lemon cream, and
aromatic pine.
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Where To Buy Whisky Online
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specialist Whisky shops who delivers to
you:
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Whisky Focus
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