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New Kalamkari-inspired
gift pack Bowmore 14
Year Old travel retail exclusive brings
together Bowmore's heritage and Indian
craftsmanship for the festive season.
Bowmore Islay single malt Scotch whisky
is celebrating the 2026 festive season
with the launch of an exclusive Bowmore
14 Year Old Kalamkari-inspired gift pack
for global travel retail. The special
edition brings together the heritage of
Islay whisky-making and the
centuries-old artistic traditions of
India, creating a distinctive premium
gift for the festive gifting season.
Launching today, 13 October 2026, with
new packaging which draws inspiration
from Kalamkari, a traditional Indian art
form known for its intricate hand-drawn
and block-printed designs. The name
combines kalam, meaning pen, and kari,
meaning craftsmanship or work,
reflecting a tradition built around
patience, precision and the skill of the
human hand.
For Bowmore, these qualities provide a
natural connection with the
craftsmanship and time that define its
approach to whisky-making.
Created with premium whisky gifting in
mind, the collectible packaging features
a 360-degree design incorporating
detailed illustrations, layered textures
and shimmering gold accents.
Among its central features is a
Kalamkari-inspired peacock, representing
celebration, protection and good
fortune. The design also reimagines
Bowmore's signature sea dragon in the
traditional Indian artistic style,
alongside illustrations of Bowmore
Distillery and the iconic No.1 Vaults,
one of the world's oldest Scotch whisky
maturation warehouses.
Fruits and spices complete the
decorative artwork, reflecting the
flavours and aromas associated with the
whisky inside. The result is a gift pack
that connects Bowmore’s maritime Islay
heritage with the colour, detail and
symbolism of Indian craftsmanship.
Bowmore 14-Year-Old Scotch whisky
combines smoke and Bordeaux cask
influence
First introduced in 2024 as part of the
Bowmore Appellations travel
retail-exclusive collection, Bowmore
14 Year Old (43% ABV) was created as
part of a series exploring the
relationship between Scotch whisky and
some of the world’s celebrated
wine-producing regions.
The single malt is matured in American
oak ex-Bourbon casks before being
finished in carefully selected Bordeaux
barriques. This combination brings
together Bowmore’s characteristic Islay
smoke with vibrant orchard fruit aromas,
complemented by berry sweetness from the
Bordeaux cask finishing.
The expression provides the centrepiece
for the new Kalamkari-inspired
presentation, combining Bowmore’s
established whisky-making traditions
with a distinctive design created for
the international travel retail gifting
market.
Look out for Bowmore festive activations planned for
Delhi, Heathrow and Bengaluru.
To support the launch, Bowmore will
bring the Kalamkari-inspired edition to
life through a series of travel retail
activations during the festive season,
with a particular focus on gifting,
discovery and whisky experiences.
At Delhi Duty Free, a dedicated
high-profile promotion will run
throughout October and November,
coinciding with Diwali, one of India's
most significant festive celebrations.
Further activations are planned for
London Heathrow and Bengaluru, where
travellers will be invited to discover
Bowmore’s whiskies through immersive
brand experiences. A curated
chocolate-pairing experience will
showcase the flavours of selected
Bowmore expressions, while a specially
created chocolate box will be available
as a gift-with-purchase.
The campaign aims to connect the
distinctive character of Bowmore single
malt Scotch whisky with the spirit of
festive celebration, offering
international travellers a premium
gifting option that celebrates both
Scottish whisky heritage and Indian
artistic traditions.
Vanessa Widmann, Managing Director,
Global Travel Retail, Middle East
and Africa at Suntory Global Spirits,
comments: "Diwali is an important time
of celebration, connection and gifting
for millions of people around the world.
We are delighted to collaborate with our
travel retail partners on this
special-edition that celebrates the
artistry of Kalamkari and offers
travellers a distinctive gift for the
festive season."
The Bowmore 14-Year-Old Kalamkari-inspired
festive presentation is available now in
select duty free locations while stocks
last but if you have no travel plans in
the near future you will find the
current Bowmore domestic whisky range available from specialist online whisky
shops such as
The Whisky Exchange
and
Master of Malt
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