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The third and
final collaborative release in the
series showcases Bowmore’s classic
whiskies aligned with a selection of
iconic Aston Martin cars
Bowmore Islay Single Malt Scotch Whisky
has introduced the final release of its
exclusive global travel retail
collection, Designed by Aston Martin,
which brings together Bowmore's
dedicated GTR range and the iconic cars
of the ultra-luxury car marque.
The partnership between Bowmore and
Aston Martin revolves around a shared
commitment to merging heritage and
innovation to create exceptional and
precious offerings. Their connection,
rooted in the past while remaining
relevant today and inspiring aspirations
for the future, has grown stronger over
time. This collection commemorates and
celebrates that profound bond.
Since its launch in 2021, this
collaboration has garnered immense
popularity, thanks to its distinctive
and bold limited edition bottle and
packaging design. In this concluding
series, Aston Martin's design experts
drew inspiration from the existing
Bowmore 10, 15, and 18 Year Old single
malts to select specific car designs and
narratives that align with the unique
character of each whisky.
The Bowmore 10 Years Old, known for its
bold character, is paired with the Aston
Martin 1923 Razor Blade, telling the
story of passion and vision where
strength and intensity play pivotal
roles. This expression's depth of
flavour and bold notes are derived from
exceptional aging in Sherry Oak casks,
resulting in a "spicy" twist on
Bowmore's signature fruity and smoky
profile.
The Aston Martin 1923 Razor Blade, with
its striking aerodynamic body designed
by de Havilland, a British aviation
manufacturer, was built to break world
records for 1.5-liter cars by surpassing
the 100mph speed barrier. This car
epitomizes a bold and confident move of
its time, supported by groundbreaking
technology. Over a century since its
inception, the Razor Blade holds a
significant place in Aston Martin's
history.
Elegance is the common desire shared by
the Aston Martin DB4 and the Bowmore 15
Year Old, exemplifying a synchronized
vision in their creation, story, and
characters. The partnership is infused
with sophistication and flair, enhancing
its appearance with a stylish and
refined touch. The 1958 DB4, a design
milestone for Aston Martin, introduced
the Italian-inspired 'Superleggera'
chassis, showcasing elegance,
performance, and style.
From ground-breaking disc brakes to
distinctive polished blade front wing
vents, the DB4's elegance perfectly
complements the Bowmore 15 Year Old.
This expression, matured in first-fill
bourbon casks and hogsheads, exudes
opulence, offering a delightful journey
of flavor discovery with hints of
Italian desserts, Amalfi lemon, and
honey.
The complexity of the Aston Martin DB9
aligns harmoniously with the balance and
depth of the Bowmore 18 Year Old. The
DB9 (2003) marked a new era for Aston
Martin, standing out as one of the most
remarkable innovations in the brand's
history, showcasing intricate
engineering and perfect weight
distribution. Similarly, the Bowmore 18
Year Old is a rare and complex whisky
nurtured in the finest Oloroso and PX
Sherry Casks. Its rich dark appearance
unveils layers of flavor, including dark
chocolate, treacle toffee, and peat
smoke roasted coffee, offering a velvety
and memorable taste experience.
Manuel Gonzalez, Brand Marketing
Director; GTR at Beam Suntory, said,
"We’re thrilled to reveal the final
Designed by Aston Martin set in the
trilogy, unifying our exclusive travel
retail whiskies with the flair and
innovative nature of Aston Martin’s
design team. Due to the ongoing success
of the previous Aston Martin series, we
know this collaboration largely appeals
to our consumers passing through the GTR
channel, offering them the chance to
engage and discover the Bowmore range."
The new collection will come to life
through dedicated activations in key
airports such as London Heathrow,
Frankfurt, Istanbul, Taiwan, Dubai, Hong
Kong, and Hainan, starting from July
2023. This captivating and unique
in-store experience explores the concept
of "Made to Move You" using cymatics
technology, allowing consumers to create
their own bespoke "emotive pulse."
Cymatics technology utilizes liquid
vibration to produce enchanting
patterns, energy, and light. Shoppers
can create their own emotive pulse with
cymatics and explore which pulse best
represents each edition in the "Designed
by Aston Martin" collection.
Gonzalez adds, "Disruptive, alluring and
highly memorable, the Bowmore team have
excelled themselves with this new
cymatics experience. Personal to each
consumer, we are truly pushing the
boundaries of creativity, meeting the
traveller’s demand for dynamic and
engaging experiences whilst staying true
to the ethos and spirit of the Bowmore
and Aston Martin brands."
If you have no plans to travel in the
near future you will find the current
Bowmore domestic whisky range available from specialist online whisky
shops such as
The Whisky Exchange,
The Whisky Shop,
Master of Malt
and
Hard To Find Whisky
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