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Drambuie
trials Café Drambuie coffeehouse at
Heathrow Terminal 3
If you will be passing through Heathrow
airport Terminal 3 this month look out
for a new Café Drambuie retail
activation which welcomes passers-by to
its ‘coffeehouse with a whisky twist’
café retail concept, where visitors can
uncover the secret to great taste and
great times. Inspired by bartenders and
baristas alike, the easy to mix Drambuie
and coffee cocktails have been created
for coffee and cocktail lovers alike
from across the globe.
The travel retail concept features a
café bar with baristas on hand to serve
a choice of three delicious coffee
cocktails to treat travellers.
Café Drambuie launched at Heathrow T3
earleir this month 6 October and will
run through until 2 November. Drambuie
brand-owner William Grant & Sons plans
to continue the trial in the Nordics
with Scandlines in the Puttgarden border
shop into November and December.
Drambuie has launched the trial to test
out which of the cocktails is the most
popular choice among coffee lovers,
impulse shoppers, and cocktail fans
alike.
On offer at Café Drambuie are three
tempting cocktail serves: Drambuie Iced
Espresso – a bold combination perfect
for getting together with friends or
family, Drambuie Iced Coffee – a latte
treat that tastes like a chilled velvety
Irish coffee that only takes a few
moments to mix and Drambuie Coffee Tonic
– an effervescent bittersweet revelation
that is a fantastic alternative to gin
and tonic.
Brand ambassadors dressed as baristas
are on hand to make to order the trio of
cocktails serves and the activation has
proved a hit, instantly attracting
passengers with the signature Drambuie
logo, café bar design and the cocktail
instructions cards, which is a key
conversion metric, says the brand.
There is also a gift with purchase
element that Drambuie is keen to explore
and potentially roll out for future
activations. The miniature whole-bean
coffee sack and grinder have been
popular among visitors to the café, the
experiential element of the mechanic has
proved popular with customers so far
purchase a 1L bottle of Drambuie.
Adam Green, WG&S Regional Director,
Europe and Americas GTR, said of the T3
Café Drambuie activation: "Since our
concept launched, the response to it has
been amazing. It has more than covered
our expectations for testing out the
ways Drambuie can be used for coffee
cocktails.
"People were intrigued by the bar
activation, especially with the
impactful Café Drambuie neon sign. The
coffee station peaked their curiosity
making them want to go straight to the
bar. Our efforts to revive Drambuie as a
premium liquor choice have caused people
to see it in a different light. They are
interested to try Drambuie at home and
make the cocktails that were featured to
them during their journey.
"There has been a steady flow of
travellers stopping by to try our trio
of Drambuie cocktails. The baristas are
fun to watch and visitors to the
Drambuie Café have told them they are
inspired to try the brand. The gift with
purchase of coffee grinder and coffee
beans sample has proved an excellent
conversion tool and we look forward to
inspiring more coffee loving travellers
as this trial continues over the coming
weeks."
Look out for Café Drambuie at Heathrow
Terminal 3.
If you fancy making yourself a Drambuie
coffee cocktail you should find Drambuie available from specialist online whisky
retailers such as
The Whisky Exchange,
Amazon
and
Master of Malt
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