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Chivas Regal
Launches Heraldic Limited Edition Gift
Tin by Dan Funderburgh.
 Chivas
Regal, the world’s leading luxury Scotch
whisky, is continuing its association
with contemporary design by teaming up
with award-winning New York illustrator,
Dan Funderburgh, to launch a limited
edition gift tin for its 12 Year Old
expression.
The dark grey tin features a striking
gold image of the lion emblem which
appears on all Chivas Regal packaging,
encapsulating the brand’s values of
masculinity, regality, bravery and
luxury. The image is made up of many
elements of texture representing the
rich layers and flavour in the whisky.
The gift tin will be available in more
than 70 markets world-wide.
James Slack, Brand Director for Chivas
Regal, comments: "Known for
contemporary, baroque designs inspired
by historical ornamentation, Dan was the
perfect artist to reflect the
distinctive style and rich heritage of Chivas Regal. His bold, masculine design
will appeal to the brand’s largely male
consumer base, with increased on-shelf
visibility, further strengthening Chivas
Regal’s position as the most dynamic
brand in the super premium Scotch whisky
category."
Funderburgh added: "Heraldic crests have
always appealed to me aesthetically so I
wanted to utilise this element of Chivas
Regal in my design. Within the lion I
included patterns that are relevant to
the Chivas brand – some Scottish
thistles and checks, interspersed with
more contemporary geometric and global
patterns. The aim was to achieve an end
result that was bold, but with delicate
details and a contemporary approach to
the tradition of chivalry."
Chivas Regal has long embraced the
design community and has previously
partnered with high profile names such
as Christian Lacroix, Alexander McQueen
and Vivienne Westwood.
Chivas Regal continues to invest in its
Live with Chivalry campaign which
launched in 2008 and has struck a chord
with consumers in more than 60 markets.
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