Chivas Regal luxury whisky, has
commenced the global launch of a new
television commercial as part of the
ongoing Live with Chivalry campaign.
Introduced in 2008, the high-profile
campaign has already struck a chord with
consumers in more than 60 markets,
inspiring people the world over to live
their lives in a chivalrous way.
The new campaign further strengthens
this emotional connection between Chivas
Regal and its contemporary consumers,
demonstrating the ripple effect our
everyday actions have – both good and
bad.
Directed by the award-winning Jeff Labbé,
the commercial highlights the positive
impact the right attitude can have, with
both 30 and 60 second versions
demonstrating how one simple, chivalrous
act can break a cycle of negativity.
The campaign, which has commenced
activation in Europe, aims to salute
those who bring an extraordinary
attitude to their ordinary actions,
inspiring others to ‘Live with
Chivalry’.
Global Brand Director for Chivas Regal,
James Slack says:
"Since the campaign first launched in
2008, we have been inspiring people the
world over to ‘Live with Chivalry’. The
latest instalment will build on this by
demonstrating the impact of gentlemanly
behaviour, something we want to resonate
with our audience."
About Chivas
Regal: Chivas Regal is a truly
global brand, selling 4.2 million 9L
cases annually in more than 200
countries (more than a bottle sold every
second). Chivas Regal has achieved a
strong global performance – No 1 in
Europe and Asia, with dynamic growth in
Eastern Europe, South America and most
emerging markets. The Chivas Regal range
includes Chivas Regal 12, 18 and 25 Year
Old.
Where To Buy Chivas Regal Whisky Online
Select a country for a list
of specialist Whisky shops who delivers
to you:
Keep up to date with
the latest whisky news and special
offers