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Year Two of
The Dalmore Portfolio Series debuts in
Global Travel Retail at Singapore Changi
Airport with Lotte Duty Free.
The Dalmore has unveiled The Portfolio
Series 2025 in partnership with Lotte
Duty Free and Singapore Changi Airport,
marking the collection’s worldwide
travel retail debut.
The launch began on 1 September with a
one-month exclusive listing period at
Changi, coinciding with The Dalmore’s
first pop-up at the airport. From
October, the collection will roll out to
other leading international hubs.
Craft Meets Creativity
The Portfolio Series is an annual,
limited-edition collection of red wine
cask-finished whiskies, created by The
Dalmore’s Master Whisky Makers and
reimagined each year by a selected
creative in collaboration with partner
V&A Dundee.
For 2025, The Dalmore has partnered with
graphic artist Gabriella Marcella,
founder and director of RISOTTO, one of
Scotland’s leading risograph print and
design studios.
This year’s collection includes:
- Portfolio
Series No.1 (3,595 bottles, £500 /
US$635) – finished in Bordeaux wine
casks, 46.8% ABV
- Portfolio
Series No.2 (1,596 bottles, £750 /
US$952.50) – finished in
Châteauneuf-du-Pape casks, 46% ABV
- Portfolio
Series No.3 (1,014 bottles, £1,000 /
US$1,270) – finished in Bordeaux
Cabernet Sauvignon casks, 49.7% ABV
At the heart of
the collection lies The Dalmore’s
signature spirit, crafted using the
distillery’s unique collection of
stills. These idiosyncratic stills
create a robust and fruity New Make,
ideally suited for long, complex
maturation. This spirit allows Master
Whisky Maker Gregg Glass and his team to
craft whiskies of remarkable depth,
layering character through the use of
rare casks sourced from some of the
world’s most prestigious wineries and
bodegas.
The Portfolio Series builds on this
tradition, pairing The Dalmore’s
whisky-making expertise with outstanding
design talent to produce a fusion of
artistry and craftsmanship.
A First for Changi
The worldwide debut of The Portfolio
Series 2025 is supported by a
high-profile activation in T1 Departures
Transit, located next to Lotte Duty
Free’s main store. Running until 12
October, the installation forms part of
the Changi 1st programme and
strategically coincides with the
Mid-Autumn Festival, China’s Golden
Week, and the Formula 1 Singapore Grand
Prix.
A ribbon-cutting ceremony on 2 September
brought together representatives from
The Dalmore, Lotte Duty Free, and Changi
Airport to officially open the pop-up.
As with the inaugural series, The
Dalmore has brought its award-winning
art gallery retail concept to life for
the 2025 release. Travellers visiting
the space can expect an immersive brand
experience, complete with whisky
tastings and luxury gift wrapping.
Omnichannel Reach
The campaign is supported by an
extensive omnichannel marketing plan
designed to reach international
travellers. Partnerships with Ctrip and
Grab target Chinese outbound passengers,
while iShopChangi is activating digital
support across its online store and
social platforms. Visibility is
amplified throughout Changi with
large-format digital screens, extending
coverage beyond Terminal 1 into
Terminals 2 and 3 to drive awareness and
footfall.
Janice McIntosh, Whyte & Mackay
Marketing Director for GTR, said:
“We are proud to partner with Lotte Duty
Free and Singapore Changi Airport as we
bring Year 2 of The Dalmore Portfolio
Series to travel retail. This Changi 1st
exclusive will be unmissable for
travellers, who will be the first in the
world to see this beautiful new
collection, which builds on the momentum
The Dalmore is generating in this
resilient and growing market.”
If you have no travel plans in the near
future you will find the current
Dalmore whisky domestic whisky range available from specialist online whisky
shops such as
The Whisky Exchange
and
Master of Malt
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