Whisky Focus - The Dalmore Unveils Unique Visitor Experience

The Dalmore Unveils Unique Visitor Experience


30th September 2011

The Dalmore Distillery has today officially opened the doors to its brand new Dalmore Visitor Experience, following a £1million refurbishment by Inverurie design firm JAMstudio Ltd.

Taking its inspiration from The Dalmore’s traditions of luxury and craftsmanship, the refurbished distillery, 20 miles north of Inverness, presents an innovative take on the traditional distillery tour.

Decorated in The Dalmore’s rich colours of burgundy and silver, the Experience takes guests on a sensory journey where they can embrace the unique atmosphere, sounds and smells of The Dalmore. Carefully controlled lighting has been installed to change the mood and the atmosphere, whilst visitors will also be able to smell the spirit and hear the sound of the grain being milled on their way round.

Scottish craftsmanship lies behind every element of the Experience - from the carved oak boardroom table inlaid with the solid silver 12-point stag’s head which appears on all bottles of Dalmore, to the specially designed bottle display cases, and the “bloodline”, a sparkling glass mosaic. Other features include hidden doors, with a secret entrance from the shop through to the Alchemy Room where a circular tasting table will be internally illuminated. At the heart of the Experience is the Custodians’ Lounge where visitors can discuss their love of whisky over a glass of Dalmore.

The Dalmore distillery has been producing exceptional single malt whisky since 1839. The distillery warehouses feature some of the oldest whisky stocks in the world and visitors to the distillery receive a rare insight into the skill, expertise and crafting required to produce each precious drop of The Dalmore.

Located deep in the Highlands, the distillery is perfectly placed to take advantage of its surrounding nature resources from the waters of Loch Morie, found high in the hills overlooking the distillery, to the golden barley of the rich coastal soils of the Black Isle.

Dalmore Distillery Manager, Ian Mackay said "We’re very excited to be launching such a unique experience in the home of the world’s most revered malt. All the sights, sounds and smells of the Dalmore’s distilling process have been carefully brought to life in this one of a kind distillery tour. Not only that, but we’ve taken great care to ensure that all of our visitors can savour a dram in the luxurious comfort of our Custodians' Lounge."

Opening times for the Distillery Visitor Experience are Monday to Friday 11am – 5pm. Tours can be booked for 11am, 1pm and 3pm. Bookings can be made in advance online at thedalmore.com or by calling 01349 882 362.

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