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The Scotch Whisky Association
announced this week that 2010 was a record year
for Scotch Whisky. Global shipments were
valued at £3.45bn, a 10% increase on
2009. Scotch Whisky exports have
increased by 60% since the turn of the
century, adding an extra £1.29bn in
value.
Single Malt exports increased by 18% (to
£577m) and bottled Blended Scotch Whisky
shipments rose by 5% (to £2.6bn).
There was a comment from David Gates,
Diageo’s global category director for
Whiskies. He said:
"As the largest Scotch whisky producer,
today’s SWA’s figures on the increase in
Scotch exports come as no surprise.
"In the last financial year, we’ve seen
our Scotch portfolio grow by 6% with the
key driver of this growth being through
Johnnie Walker in emerging markets where
net sales grew 23%. Where economies are
growing, Scotch is growing and sometimes
spectacularly in markets such as Mexico,
Eastern Europe, duty free and South East
Asia through blended Scotch brands such
as Johnnie Walker, J&B and Buchanan’s.
"Together these markets have driven
almost an additional million cases of
Scotch versus the same period last year.
"Diageo continues to invest in Scotch
production and late last year opened the
first major new malt distillery for 30
years – Roseisle – as part of a capital
investment programme in Scotland of £600
million announced over the past 6 fiscal
years."
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