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 Drambuie
15, the premium aged whisky liqueur from
the iconic Scottish brand, is to be
offered onboard all British Airway’s
routes from December. The award-winning
Drambuie 15 will be offered as in-flight
refreshment for first class and business
class passengers, as well as being sold
in one litre bottles through the onboard
retail outlet, Highlife Shop.
Designed to appeal to discerning malt
whisky drinkers, Drambuie 15 is a
connoisseur expression of Drambuie,
drawn from the company’s finest
selection of 15 Year Old Speyside Malts.
Selected for their soft, complex
fragrance and flavour, the rare Speyside
Malts ideally complement and balance the
herbs and spicy aromas of Drambuie’s
famed secret recipe.
Will Birkin, global travel retail
manager, Drambuie Liqueur Co. commented:
“With only a handful of the world’s
finest spirits chosen to be sold by this
prestigious airline this a real coup for
the brand. It demonstrates the quality
of the spirit and premium reputation of
the Drambuie name.
"Drambuie 15 aims to appeal to existing
Drambuie customers trading up and malt
whisky experimenters, making it an ideal
fit with BA’s discerning passengers."
By January 2012, Drambuie 15 will be
listed in the majority of the world’s
major airports.
Drambuie 15 is not the only member of
the Drambuie family to be enjoying
travel retail success with ultra-premium
bottling The Jacobite Collection – the
Spirit of ‘45, seeing strong sales since
it became available in global outlets.
Launched at TFWA Cannes 2011, the double
award-winning limited edition
Collection, which retails for £3,500,
has already sold more than 20 units in
just two months.
Will Birkin said: "The Jacobite
Collection was very well received at
TFWA Cannes in September, especially in
winning awards for Luxury Drinks Brand
of the Year and Best Drinks Launch.
Demand for the product has since been
incredibly strong."
The solid wood presentation box contains
a hand-etched crystal replica of the
famous Spottiswoode ‘Amen’ glass and a
hand-blown crystal decanter, which holds
the rare blend of precious 45 year old
whiskies, infused with Drambuie’s secret
recipe of herbs and spices. The Jacobite
Collection is regarded by Drambuie to be
the finest product it has ever created
and a gift ‘truly fit for a Prince’.
Each individual element of the luxurious
presentation has been carefully
considered to capture The Spirit of ‘45,
in liquid, glass and paper.
The Drambuie Liqueur Co. Ltd is an
independent, family owned business that
has been producing the world-renowned
Drambuie Liqueur since 1909.
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