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Dr. Samuel
J Simmons appointed as Global Brand Ambassador for The Balvenie.
 Family-owned distiller William Grant &
Sons Ltd. announced the appointment of
Dr. Whisky, Samuel J Simmons, PhD., as
Global Brand Ambassador for The Balvenie
Single Malt Scotch whisky.
Sam joined William Grant & Sons in 2008
as the The Balvenie Ambassador USA. His
new role will take him to global markets
from Taipei to Toronto, including the
home of The Balvenie Distillery in
Scotland, where he first began his
whisky journey. He will be responsible
for sharing his expertise with media,
trade partners, whisky experts and malt
enthusiasts using his in-depth whisky
knowledge and genuine connoisseurship,
sharing his passion for The Balvenie’s
award-winning range of Single Malt
whiskies.
Dr. Whisky’s education in the water of
life began in Edinburgh, Scotland where
he pursued a Ph.D. in English
Literature. Within a few short years he
excelled at both his English and whisky
studies. He earned the prestigious
titles of Doctor of Letters, Tasting and
Selection Panellist for the
international organization, The Scotch
Malt Whisky Society, and Poet Laureate
and President of the Edinburgh
University Water of Life Society where
he planned and guided whisky history and
distillery tours of Speyside, the
northern Highlands and the island of
Islay.
Sam’s passion for whisky then brought
him to London where he joined The Whisky
Exchange and became the first Society
Ambassador of the Scotch Malt Whisky
Society, hosting tasting events all over
England and Scotland. Sam later gained
global recognition under the
nom-de-plume Dr. Whisky, the name of his
online whisky blog of tasting notes and
whisky history, and was recognised with
a renowned people’s choice award in the
2007 Drammies. He has been featured in
many publications including Scotland on
Sunday, Wine Enthusiast, The Wall Street
Journal, and The Malt Whisky Yearbook,
and currently sits on the judging panels
of the The International Wine and
Spirits Competition.
‘Whisky has been bringing people
together for over 500 years and I am
looking forward to meeting whisky
connoisseurs from around the world,’
says Simmons. ‘It is a unique
opportunity to share my knowledge and
passion for whisky in general and The
Balvenie handcrafted single malts in
particular.’
Sam’s vast knowledge and immense passion
for Scotch whisky makes him a great
asset to William Grant and Sons. His
respect for craftsmanship and
maintaining the integrity of two hundred
years of whisky-making traditions make
him an ideal representative of The
Balvenie.
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