Whisky Focus - Facundo Pieres Signs With Royal Salute

Facundo Pieres Signs With Royal Salute


13th December 2012
Facundo Pieres signs with Royal Salute after victory at the 119th Campeonato Argentino Abierto De Polo.

Facundo Pieres, son of legendary polo player Gonzalo Pieres Sr. has signed with Royal Salute, after leading the Ellerstina team to victory in the 119th Campeonato Argentino Abierto de Polo in Buenos Aires last week. Partnering with the renowned Scotch whisky as Ambassador for the World Polo programme globally, Facundo raised a glass at the Royal Salute stand in Palermo, shortly after Ellerstina claimed the trophy.

After celebrating the first year as Official Whisky of the 119th Campeonato Argentino Abierto de Polo, Royal Salute made the announcement to a small group of patrons, players and VIPs after Ellerstina claimed victory on Saturday, narrowly defeating La Dolfina, 12 goals to 10.

After signing with Facundo, Chairman and CEO of Chivas Brothers Christian Porta said: “The Pieres family is legendary in the sport of polo. What we have seen today and throughout Facundo’s professional career is a passion, dedication and vision for this prestigious game that is truly inspiring. Facundo will offer a unique insight into the ‘Sport of Kings’ and we look forward to further strengthening the Royal Salute World Polo programme with his support.”

Facundo Pieres, Royal Salute World Polo Ambassador, commented: “Royal Salute has shown their full support and commitment to polo in the past years; I am honoured to represent the Royal Salute World Polo programme globally and to be part of this fantastic journey. Polo is my life and has been in my family for decades and I hope to share this passion with the world. I am excited to be signing on the day of Ellerstina’s victory at the world’s most important game, the Campeonato Argentino Abierto de Polo.”

Undoubtedly one of the best and most respected competitors within the world of polo, Facundo is a 10-goal Argentinean player with proven international success which Royal Salute is proud to celebrate.

Royal Salute, since 1953, had proudly celebrated outstanding achievements in all walks of life and today, Facundo will be continuing this legacy by being integral in bringing this purpose to life both on and off the field, sharing his experience and passion with the world.

Royal Salute’s commitment to international polo continues with sponsorships of some of the world’s most prestigious polo events across America, Asia Pacific, Europe and the Middle East. Royal Salute will now be supporting no fewer than 18 polo events in the coming year, including flagship events, such as the Royal Salute Maharaja of Jodhpur Golden Jubilee Cup in Rajasthan, which is taking place later this month.

The extension of its polo patronage follows a successful year for Royal Salute. The brand reported an all-time record high of +20% volume growth*, a significant milestone for the prestige Scotch whisky category, with particularly strong growth noted in Asia and Global Travel Retail.

Royal Salute’s association with polo – known as ‘the sport of kings’ – has firmly established the brand’s position in the luxury arena, helping it to become one of the fastest-growing strategic brands by volume in Pernod Ricard’s portfolio.
 

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