Diageo Distillery Visitors Up 20%

[William]

Whisky tourism has grown rapidly in Scotland over the past two years with Diageo, the country's leading distillery operator, reporting an increase of almost 20 per cent in visitor numbers.

Tourists have flocked to the 12 distillery visitor centres run by Diageo across Scotland, with the number rising from 176,471 in 2008 to 194,505 in 2009 and to 210,432 in 2010 - an increase of 19 per cent over the two year period.

There were 43 different nationalities recorded amongst the visitors to Diageo's distilleries last year, with UK tourists leading the way and accounting for 87,417 of the visits in 2010.

The other top countries, in terms of visitor numbers, reflected the traditional leading markets for Scotch whisky, with Germany, France, USA and Spain making up the top five (see table below).

More here including table of figures for visitors to each of Diageos distilleries:
www.scotchmaltwhisky.co.uk/diageodistilleryvisitors.htm

[Crane]

interesting that Talsiker pull in the most visitors out of all the diageo distilleries, 50550 last year.

[Alexppp]

[Brummie]

I would have assumed a mainland distillery would have pulled in more visitors.

[Samson]

Dont know what the numbers are but i would guess some of the big non Diageo distilleries in Speyside get a lot more visitors, such as Glenfiddich and Balvenie

[DavidUK]

[JAB]

Well Arran Distillery had over 68,000 visitors last year

[Creed]

I would suspect there are a few non diageo distilleries pulling in equally big numbers like Talisker