Whisky Forum - NEW ENGLISH WHISKY FOUNDERS PRIVATE CELLAR

whisky_collector · Single Malt Member Joined: 09 May 2011 Posts: 35

THIS IS ONE NOT TO BE MISSED FOR COLLECTORS. SIMILAR PACKAGING TO THE LAST 2 FOUNDERS RESERVE CASK 0005 OFFERINGS OF DEC 2010 AND MAY 2011 BUT A DIFFERENT CASK - PEATED AND WITH A RUM FINISH. ONLY 119 BOTTLES RELEASED ALL WITH FREE MINIATURES. THIS WILL NOT BE AVAILABLE FOR LONG - EXPECT IT TO BE GONE BEFORE FRIDAY MORNING. SEE THE LINK BELOW.

http://www.englishwhisky.co.uk/whisky-shop/english-whisky-co-drinks/95/founders-private-cellar---rum-finish

Keith · Posted: Sat Nov 12, 2011 12:36 am Post subject:

I am sure it will sell at Â£125 a bottle but is a lot of money for a young whisky. Didnt whisky used to acquire a collectable price/value, now it seems to get released with a collectable price Confused

Kava · Posted: Sat Nov 12, 2011 10:57 pm Post subject:

Big Mac · Posted: Mon Nov 14, 2011 3:18 am Post subject:

I see its not sold out yet so collectors dont seem to be snapping up

newwhiskyworld · Posted: Mon Nov 14, 2011 11:10 am Post subject:

On paper this does not work for me. The value of malt has to be in liquid and its quality. This will be a max of 4 years? in wood and bottled because it needed to be, not because it was the right choice of a malt master.

I like the EWC malts that I have tried and am keen to see how they progerss over the next few years but this seems to be a step too far, too soon.

After all that however, for the sake of the EWC I would love to be prooved completely wrong.
_________________
Jonny
http://distillerytasting.co.uk
www.newwhiskyworld.blogspot.com

Bookie · Master Of Malts Joined: 15 Sep 2008 Posts: 945

I do understand there is very little income and a lot of outgoings for a new whisky company but surely there business plan/budget would have considered this from the offset. I dont think they do themselves any favours with this pricing, they are pricing out what will eventually be there target market. To me a better form of marketing would be to get the whisky out there and get it tasted and talked about and generating interest in what is to come in the future.

Big Mac · Posted: Thu Nov 17, 2011 3:23 am Post subject:

Sold out now, i hope whoever bought some enjoys their fancy new box Twisted Evil

newwhiskyworld · Posted: Thu Nov 17, 2011 11:41 am Post subject:

Who knows, once the EWC have tocks aged as per industry norms maybe a 4ish year old will very collectable? Visually, it looked fantastic
_________________
Jonny
http://distillerytasting.co.uk
www.newwhiskyworld.blogspot.com