China's New Drink: Single-Malt Scotch

[Quaich1]

Interesting article in Wall Street Journal:


http://blogs.wsj.com/scene/2010/10/29/chinas-new-status-drink-single-malt-scotch/
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"Always carry a large flagon of whisky in case of snakebite and furthermore always carry a small snake."
W.C. Fields (1880-1946)

[albo]

Interesting article. The market out in China would be a massive boosed to the Scottish Whisky industry if it were to be cracked, sounds like they are starting it, but only at a level of people who are looking for status as much as anything else, but still small steps. They really need it to become a regular staple of the everyday man starting with the more reasonably priced whisky for it to really catch on, but there is always time.