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William Administrator


Joined: 10 Apr 2006 Posts: 4056 Location: Scotland
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Posted: Thu Jun 12, 2008 4:26 pm Post subject: Laphroaig Live! 2008 Online Whisky Tasting |
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Hi
Following the success of Laphroaig Live online whisky tasting last year Laphroaig are hosting another event - Laphroaig Live 2008 which will take place on June 18th at 20.00 hours BST (19.00 GMT) at www.laphroaig.com/live
Here is the email i received from Laphroaig distillery manager John Campbell it explains what will be happening during this years event and what whiskies they will be tasting.
| Quote: | No 1 Warehouse itself!
Yes, we will be filming in our most historic building, surrounded by ranks of sleeping Laphroaig. This year, we have invited as our special guest Martine Nouet ("Queen of the stills"?). Probably France's leading expert on Malt Whiskies - indeed Islay whiskies are her specialty. Of course Robert and myself will be there as last year.
We have some fabulous tastings lined up. Some you already know, plus we've some new ones you haven't yet seen!
First we will be tasting our classic 10 year old. We will then be comparing our multi-award-winning Quarter Cask with a new expression - Laphroaig Triple Wood. This expression has been matured in three different types of barrels: ex-bourbon, Quarter Casks, and European Oak. However, it's so new it hasn't even been bottled! You will see this new expression being drawn straight from the barrel for the first time live!
Robert will be tasting and discussing his latest "Friends"? creation "Cairdeas"? (which means "friendship"? in Gaelic). Those of you who were able to buy a bottle - I hope you have left some for a live group tasting! There are, I think, a few left in the online shop.
To round off the evening, we have another surprise: a special limited edition "double matured"? 30 year old.
As those of you who watched our broadcast last year may remember, we introduced a 25 year old (matured in sherry and bourbon casks) to replace 30 year old. However we held back the last little amount of 30 year old and gave it a final maturation to create the "ultimate 30"? called Cairdeas 30 year old. Why Cairdeas? Because it will not appear in any shops - it will only be available to you, our Friends of Laphroaig! These individually numbered bottles will go on sale later in the year in our online shop. Only Robert has tasted it so far, so I await June 18th with baited breath.
All in all it will be a fabulous, action packed 45 minutes. We will also be running some competitions for great prizes. Just like last year, you can send in your questions before the evening by posting them on the website at (www.laphroaig.com/live) or indeed submit them live on the evening. Every question read during the broadcast will get a prize. Make sure to download a special tasting mat to taste along with us. You can also print off this years special tasting mat and join in the tasting with us.
I really hope you will all join me for Laphroaig Live on June 18th. Please do forward this email to any of your friends who would like to see a live webcast from the finest distillery in the world, as you do not need to be a plot holder to watch, and it will be fun for every single malt lover. See you there at 20.00 hours BST (19.00 GMT) at www.laphroaig.com/live
Slainthe
John Campbell
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It should be another great event.
William |
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Samson Master Of Malts


Joined: 24 Nov 2007 Posts: 1718 Location: Canada
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Posted: Mon Jun 16, 2008 10:04 pm Post subject: |
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Thanks for the reminder William, i certainly enjoyed the last event hopefully this will be as good. I wish other distilleries would do similar events online as they are great for people like myself who do not ever get a chance to attend a whisky tasting. I am looking forward to it.
Do you know if they will make a recording of the event available to watch online like they did last time.
Samson |
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McKay Master Of Malts

Joined: 23 Apr 2007 Posts: 776 Location: Scotland
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Posted: Wed Jun 18, 2008 2:03 pm Post subject: |
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THanks for the reminder William i will tune in to this tonight.
Samson, i would guess thata recording of the event will be available like last time.
McKay |
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William Administrator


Joined: 10 Apr 2006 Posts: 4056 Location: Scotland
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Posted: Thu Jun 19, 2008 9:29 pm Post subject: |
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Laphroaig will indeed make Laphroaig Live 2008 available to watch online via their inovative "Laphroaig TV" just visit this page www.laphroaig.com/live then select the Laphroaig TV tab. Not sure how soon it will be avaiable to watch but i wouldnt think it will be too long. Meanwhile there is some other good stuff to watch on Laphroaig TV.
Well done to Laphroaig for another excellent online event, they have certainly left other whisky brands standing as far as the internet goes.
William |
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Alastair Master Of Malts

Joined: 13 Nov 2006 Posts: 1734 Location: Ayrshire - Scotland
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Posted: Fri Jun 20, 2008 3:24 pm Post subject: |
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Just checked the 2008 event is not available to view yet, hopefully it wont be too long as you say William, as i missed it on Wednesday. I agree other distilleries could learn from what Laphroaig does online.
Alastair |
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William Administrator


Joined: 10 Apr 2006 Posts: 4056 Location: Scotland
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