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A $4,500 Single-Malt Aimed at (Where Else?) China

 
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Quaich1
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Joined: 21 Apr 2012
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Location: Ontario, Canada

PostPosted: Wed Jun 05, 2013 5:41 pm    Post subject: A $4,500 Single-Malt Aimed at (Where Else?) China Reply with quote

I came across an interesting article about Macallan's launch of a $4,500 expression called M
in Hong Kong. "... the line is made of whisky selected from aged casks and bottled in 1.5-liter Lalique crystal decanters. Each is priced at $4,500".

http://blogs.wsj.com/chinarealtime/2013/05/31/scotch-makers-target-china-with-premium-bottles/
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John
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PostPosted: Thu Jun 06, 2013 10:31 pm    Post subject: Reply with quote

I make that $7,875,000 for all 1750 bottles, at least it is a 1.5 litre bottle, it beats those miniature 70cl bottles Very Happy
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William
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PostPosted: Thu Jun 06, 2013 11:06 pm    Post subject: Reply with quote

I think the article in the Wall Street Journal blog may have got the bottle size wrong. The info i have is that The Macallan M was launched at the end of May in the Grand Hall at the Hong Kong Convention and Exhibition Centre. A specially made six litre version of the Macallan M crystal decanter was made by Lalique for the launch event but the Macallan M will be sold in 70cl size decanters and not 1.5 litre as the Wall Street Journal states.

John and Murray if you are not planning on buying a bottle and wondered what it tastes like according to The Macallan, M is interwoven with rich dried fruits, spices, orange citrus and wood notes, drawing on the distillery's classic full flavoured tradition.
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rclark
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PostPosted: Mon Jun 10, 2013 11:29 pm    Post subject: Reply with quote

Makes sense, might as well target this kind of top-tier scotch to the country with the most consistently fast-growing economy and the largest number of nouveau-rich consumers that it may appeal to.
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