Johnnie Walker gives Canadians $20.00 taxi vouchesrs

[Quaich1]

Johnnie Walker invites Canadians to join the pact to never drink and drive via #ImNOTdriving.

"TORONTO, May 15, 2014 /CNW/ - Ahead of the Canadian race weekend in Montreal, Johnnie Walker has partnered with two-time F1 World Champion, and Johnnie Walker Global Responsible Drinking Ambassador, Mika Häkkinen to launch Join the Pact - a global movement with the aim to gather over 1 million more commitments to never drink and drive. Today at LCBO Queens Quay, Mika announced that Johnnie Walker will be offering $20 taxi vouchers to be used towards a free ride home (in limited quantities) for those who Join the Pact in downtown Toronto. To reward the commitments, Johnnie Walker is giving away 1 million kilometres of free rides home across the globe to help get the world home safely. The LCBO is proudly adding their support to this important cause against drinking and driving".

Full article at
http://www.newswire.ca/en/story/1356987/johnnie-walker-invites-canadians-to-join-the-pact-to-never-drink-and-drive-via-imnotdriving
_________________
"Always carry a large flagon of whisky in case of snakebite and furthermore always carry a small snake."
W.C. Fields (1880-1946)

[Kenny M]

I have saw Johnnie Walker (Diageo) doing a similar thing at new year in London and Edinburgh by putting on free public transport for new year revellers. It is good how they spend money highlighting drinking and driving as i am sure there are many who still do it.