Posted: Wed Nov 05, 2014 4:55 pm Post subject: Diageo Swap Bushmills Irish Whiskey For Mexican Tequila
Diageo has agreed to swap its Bushmills Irish whiskey label for full ownership of the high-end Don Julio tequila, as the British drinks group seeks to regain its leading position in tequila and build a bigger portfolio of "reserve" brands.
The world's largest spirits maker said that it had agreed a deal with the Beckmann family of Mexico to take the 50% of Don Julio it does not already own in exchange for its Bushmills Irish whiskey.
Diageo did not give the full financial terms of the deal, but analysts at Nomura estimate its total consideration at £440million ($704 million).
As they say in Spanish: "Es muy interesante"!
_________________ "Always carry a large flagon of whisky in case of snakebite and furthermore always carry a small snake."
W.C. Fields (1880-1946)
I have to say Diageo really hasnt put much effort into Bushmills hopefully we will see some new expressions and limited releases from the new owners
Very true Grant as far as the Bushmill single malt goes. They have a good range of Bushmills blends but they could easily improve the Bushmills single malt range.
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