The Discontinuation Of The Glenlivet 12 ???

[Quaich1]

I came across this rather interesting article. What do you make of this? Thoughts?

http://wordsofwhisky.com/answers-regarding-discontinuation-glenlivet-12/


It sounds like the Founder's Reserve will replace Glenlivet 12 in some countries and that is apparently evident in a quote below from Pernod Ricard. See full article above.

"Whilst not all countries will stock both and some countries may stock one or the other, this is about us having an opportunity to explore The Glenlivet with a new expression that focuses on a key element of the brand and its heritage. We feel that the time is right to bring something brand new to our consumers."?
_________________
"Always carry a large flagon of whisky in case of snakebite and furthermore always carry a small snake."
W.C. Fields (1880-1946)

[Millie_chops]

The Glenlivet is proud to introduce The Glenlivet Founder's Reserve, a new single malt that has been almost 200 years in the making.

Created to honour the original vision of our pioneering founder George Smith, The Glenlivet Founder's Reserve pays tribute to the uniquely smooth and fruity taste he first envisioned in 1824.

Distilled using the same time-honoured techniques introduced by George Smith himself, The Glenlivet Founder's Reserve is drawn predominantly from a range of traditional aged oak casks. The fruity profile for which we are renowned is complemented by selective use of first-fill American oak casks, which impart a delicious, contemporary twist of creaminess. We believe an expression born of traditional craftsmanship and modern innovation is a fitting homage to the original innovator of The Glenlivet.

Gentle citrus aromas of sweet orange are followed by sweet and zesty notes of oranges and pears, with hints of candy and toffee apples. Exceptionally well-balanced and smooth, with a long, creamy finish.

Replacing The Glenlivet 12 Years Old in the UK from March 2015, The Glenlivet Founder's Reserve is a dram that comes from 200 years of expertise.

[Quaich1]

[Millie_chops]

The Glenlivet 12 was never to my taste.

Looks like it's coming in more expensive too @ £36 from the whisky shop. I would imagine the supermarkets in the uk will be around £30.

One I will be avoiding unless it's on offer.

[sorren]

I bet it's more expensive too 😳

[Fergie]

When they announced The Glenlivet Founder's Reserve near the end of last year i understood it would be joining the 12 year old not replacing it and both would be selling at around the same price. I was very surprised to receive an email today from the Glenlivet announcing that the Glenlivet Founder's Reserve would be replacing the 12 year old here in the UK from March.

[Keith]

I wonder how many other brands will be following Glenlivet down the No Age Statement route. Glenfiddich perhaps They have already went this way in travel retail.

[Quaich1]

[Whisky Dog]

A brave move from the Glenlivet, replacing the 12 with what is not only a no age statement whisky but a different whisky, i assumed they would have established the new whisky first before discontinuing the 12 year old. Mature stocks must be low i guess.

[Lennox]

I will need to watch for an offer on the 12 year old and stock up on a few bottles if it is on the way out. Whisky Dog you may be correct when you say mature stocks could be low.

[Andy M]

I wonder how similar the Glenlivet Founder's Reserve will be to the Glenlivet Master Distillers Reserve NAS travel retail bottling they launched about 5 years ago if i remember correctly. The travel retail bottle is pleasant enough but not a bottle i will ever pick up again, it probably sells ok because of its price and it is often on offer in airport shops.

[Quaich1]

The question then becomes if and when Glenfiddich will follow suit and discontinue their 12 year old in some markets. Both Glenlivet and Glenfiddich are "neck and neck" in sales with this aged 12 year expression, though the latter is somewhat ahead..
_________________
"Always carry a large flagon of whisky in case of snakebite and furthermore always carry a small snake."
W.C. Fields (1880-1946)

[Fergie]

[ralfy legend]

How can the glenlivit 12 not be anybodys taste as its not offensive its easy to drink, ok yheres lots better but how can it offend?

[Fergie]