Johnnie Walker Takes a New Approach

[Quaich1]

Johnnie Walker Targets Newbie Whisky Drinkers With Technology.

An interesting article about using technology and finger-tip information right at high end bars and tasting events to enhance the whisky experience particularly for whisky aficionados using sommelier-style staffers .



http://www.adweek.com/news/technology/johnnie-walker-targets-newbie-whisky-drinkers-technology-166077
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"Always carry a large flagon of whisky in case of snakebite and furthermore always carry a small snake."
W.C. Fields (1880-1946)

[eachuisge]

I don't understand why someone would enjoy this. Are they trying to distract people so they can't taste the whisky as much?