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Johnnie Walker Takes a New Approach

 
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Quaich1
Master Of Malts
Master Of Malts


Joined: 21 Apr 2012
Posts: 5749
Location: Ontario, Canada

PostPosted: Sat Jul 25, 2015 12:39 pm    Post subject: Johnnie Walker Takes a New Approach Reply with quote

Johnnie Walker Targets Newbie Whisky Drinkers With Technology.

An interesting article about using technology and finger-tip information right at high end bars and tasting events to enhance the whisky experience particularly for whisky aficionados using sommelier-style staffers .



http://www.adweek.com/news/technology/johnnie-walker-targets-newbie-whisky-drinkers-technology-166077
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eachuisge
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Joined: 19 May 2015
Posts: 7

PostPosted: Tue Jul 28, 2015 8:08 pm    Post subject: Reply with quote

I don't understand why someone would enjoy this. Are they trying to distract people so they can't taste the whisky as much?
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