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Quaich1
Master Of Malts
Joined: 21 Apr 2012
Posts: 5749
Location: Ontario, Canada
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 Posted: Sat Jul 25, 2015 12:39 pm Post subject: Johnnie Walker Takes a New Approach |
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Johnnie Walker Targets Newbie Whisky Drinkers With Technology.
An interesting article about using technology and finger-tip information right at high end bars and tasting events to enhance the whisky experience particularly for whisky aficionados using sommelier-style staffers .
http://www.adweek.com/news/technology/johnnie-walker-targets-newbie-whisky-drinkers-technology-166077
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"Always carry a large flagon of whisky in case of snakebite and furthermore always carry a small snake."
W.C. Fields (1880-1946) |
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eachuisge
Member
Joined: 19 May 2015
Posts: 7
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| Posted: Tue Jul 28, 2015 8:08 pm Post subject: |
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| I don't understand why someone would enjoy this. Are they trying to distract people so they can't taste the whisky as much? |
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