Edrington Group Target Asian Markets

[John]

Edrington Group, maker of The Famous Grouse, Highland Park and The Macallan whiskies, has revealed plans to establish its first wholly owned sales and distribution teams in two key export markets in Asia.

Glasgow-based Edrington will now have direct responsibility for all its sales activity in South Korea and Taiwan, the fifth and ninth biggest countries for whisky by value.

The two teams will begin trading on Wednesday, April 1, and will employ 155 people between them.

The Taiwan operation will have its headquarters in Taipei, with the Korean business to be based in Seoul.

Edrington is also setting up wholly owned operations in Norway, Sweden, Denmark and Finland and will join forces with Beam Global Spirits and Wine in a further 18 countries spread across Asia-Pacific and Europe.

John