Whisky Forum - Musical whisky experiment

Diademo · Master Of Malts Joined: 22 Aug 2012 Posts: 1255

Whisky has to suffer great hardships to satisfy all silly ideas of incompetent marketing staff:
http://www.thespiritsbusiness.com/2015/10/glenfiddich-releases-musical-whisky-experiment-footage/?article-source=newsletter&source=543&date=2015-10-21

https://www.youtube.com/embed/9J_ziyz69Aw

The problem occurs when marketing department has to big budget and no useful ideas:

Quaich1 · Posted: Wed Oct 21, 2015 4:44 pm Post subject:

They could have used that video at the end of 2001 A Space Odyssey, the Movie. Way out there....kind of Stanley Kubrick..ish.
Wink

_________________
"Always carry a large flagon of whisky in case of snakebite and furthermore always carry a small snake."
W.C. Fields (1880-1946)

Diademo · Master Of Malts Joined: 22 Aug 2012 Posts: 1255

Actually, there's nothing wrong with the video: but from the marketing point of view it's just a silly, expensive project, with no results in sales, brand strengthening or any other marketing objective. Shocked

sorren · Posted: Wed Oct 21, 2015 9:09 pm Post subject:

A different approach..

Quaich1 · Posted: Wed Oct 21, 2015 9:10 pm Post subject:

Lennox · Master Of Malts Joined: 10 Jun 2010 Posts: 457

I see it is on the Glenfiddich website and has had almost 6500 views in the 2 days since it was uploaded. I have to say I enjoyed watching it, whether it generates whisky sales, who knows and whether those sales recoup the cost involved in creating the video, who knows. It certainly holds your attention for a couple of minutes.