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William
Administrator
Joined: 10 Apr 2006
Posts: 4057
Location: Scotland
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 Posted: Sat Aug 13, 2016 11:10 am Post subject: The Macallan Ruby Officially Discontinued |
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As I am sure many of you have noticed that The Macallan Ruby in no longer available in whisky shops. I asked The Macallan to confirm what the situation was with the whisky and they have confirmed that it has been discontinued, The Macallan told me:
| Quote: | Following three successful years in which we have seen unprecedented demand, The Macallan Ruby will cease production. The popularity of this product has led to a shortage of the required whisky/stock profile to continue to supply at the levels we have witnessed. The Macallan single malt stock is globally restricted due to its inherent scarcity.
The Macallan continues to develop and evolve its range around the world and explore the best use of stock to meet consumer needs and keep the brand in the strongest position. As such, our intention is to roll out Rare Cask globally to offer a consistent portfolio to our consumers around the world.
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There's no bad whisky. Just good whisky and better whisky. |
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Fightingirish
Master Of Malts
Joined: 15 Sep 2015
Posts: 293
Location: Toronto, Canada
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| Posted: Sat Aug 13, 2016 12:04 pm Post subject: |
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| Not sure I understand this...... So they don't have enough stock to keep the Ruby going. But isn't the Rare Cask made with the rarest 1% of their Sherry casks?? Yet they have enough to " Roll Rare Cask" out globally. Am I missing something here? |
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Alexppp
Master Of Malts
Joined: 16 Jul 2010
Posts: 1791
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| Posted: Sat Aug 13, 2016 12:24 pm Post subject: |
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Of course, I'm sure the real reason they're discontinuing it is because it's too successful...  |
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unblended
Master Of Malts
Joined: 20 Mar 2015
Posts: 440
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| Posted: Sat Aug 13, 2016 12:30 pm Post subject: |
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interesting most shops found it hard to charge the same price for the ruby macallan as well promote it when you can buy the 18 year old macallan which is about the same price
as well as the gold being poor the other two are not to bad but no age statement maybe made buyers a bit wary as well as the price
richard |
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Diademo
Master Of Malts
Joined: 22 Aug 2012
Posts: 1255
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| Posted: Sat Aug 13, 2016 3:23 pm Post subject: |
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They should discontinue all bottles from this colour based series and try to rebuilt their reputation!
Ruby (as other expressions from this series) aren’t the best sellers and you can find them on shelves of many shops. |
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