What unlimited "limited editions" do you know?

[Trebor]

Just noticed that the "limited edition" Macallan Edition Number 2 is "limited" to 229,000 bottles! Are there any other similar examples that you know aren't so called "limited editions"???

[Acksboy]

My thoughts exactly. Their Diamond Jubilee release of 2012 bottles was classed as limited edition so how they can also call a release that has 100 times this number is beyond my logic.
I can't recall any whisky at that quantity being classed as limited edition. A distillery the size and prestige of Macallan could probably get away with a limited edition being around 10000 - 15000 bottles in my eyes.

[sorren]

Snow Phoenix wasn't so limited and the Glenmorangie mid winter nights dram ain't so limited as it's re released for the 2 nd year..

[opelfruit]

For the record I'm totally against lack of transparency and believe that all numbers of 'limited' releases should be published and there needs to be some regualtion/control over what can be marketed as 'limited', especially given the lack of age statements on bottles and the prices charged......however.....

...as Devils Advocate; these bottles are not unlimited 'limited' releases. They are, by the nature of only 229k bottles, limited. These are not in the core line up and when the 229k bottles are gone they are gone, thus they are limited.


You have to think of how many bottles a distillery pits out each year as part of their core range and compare this to massive 'limited' numbers. Percentage wise these are limited.


Factually correct? Yes
Taking the mick? Yes


Note to distilleries; stop annoying your customer base. It's bad for business.
_________________
"Too much of anything is bad, but too much good whisky is barely enough."

[Trebor]

I couldn't agree more Opelfruit and that was the reason i posted this in anticipation of the forum's comments. I find it really frustrating that distilleries release so called limited editions and bump prices up as a result.

Isn't it about time that the industry introduced a limit as to the number of bottles that can be released in order to classify something as "limited edition", or as you say, ensure a more transparent approach is adopted to get round this method of artificially increasing prices?

[TheWM]

Transparency? I can hear the SWA laughing from here - and my hearing is dreadful

[opelfruit]

Well the SWA use the regulations as an excuse to drive sales. They're not interested in what is best for Scotch but what is best for the business of Scotch. The former is continual improvement with forward thinking and keeping up with modern times, whereas the latter is sales of scotch. The SWA are never going to introduce something that is actually good for the consumer and future of the industry if it means it could harm actual money coming in.





Consumers don't want sales, we want disclosed quality at a fair price.


Rant.
Over.
_________________
"Too much of anything is bad, but too much good whisky is barely enough."

[TheWM]

And the irony is in a world where transparency is increasingly becoming the norm the SWA believe that they don't have to move with the times, even though it wouldn't hurt their profits, I'm sure.

As an example - the big energy companies are now having to tell consumers whether they could be on a cheaper tariff. Have their profits dropped?

Or Macdonalds displaying the calorie count of a Big Mac. Changed anyone's mind who was about to order one? Nope.

Perhaps it's just too much work for them (to do something useful).

[James T]

[drPete]

The following terms are meaningless

Limited edition
Batch strength
Hand-crafted
Precious liquid


And thats just the start ... Amy more?


_________________
Talisker 18 - the rest are just details

[ziggsteruk]

[drPete]

Good point - i had forgotten rare cask as well...
_________________
Talisker 18 - the rest are just details

[unblended]

what about we didn't realise we had these casks

if macallan can say fine oak is there such a thing as unfine oak

its a macallan it must be good we don't sell poor whisky look at are gold amber Vienna and ruby

[Bookie]

For a world wide release from a very popular whisky brand 200,000 is a limited release in my eyes James makes a good point in the case of the Macallan Edition No 2 which has generated this topic (and IMO wrongly so) when he says