| View previous topic :: View next topic |
| Author |
Message |
eelbrook
Master Of Malts
Joined: 19 Sep 2007
Posts: 648
|
 Posted: Fri Jun 15, 2018 6:30 pm Post subject: Macallan 25 & 30 year old - New livery, Higher prices |
 |
|
Saw the new iteration of "Macallan 25 year old" today.
Can't speak for the liquid in the bottle, but the presentation is a 'step up' for sure.
First is a branded carboard presentation box.
Inside the carboard presentation box is a branded drawstring bag.
Inside the drawstring bag is a solid oak box which proclaims "annual 2018 release"
Inside the solid oak box is the new square-shouldered bottle, with also carries the "annual 2018 release" statement.
You can see pics at Royal Mile Whiskies
Last edited by eelbrook on Wed Jun 20, 2018 5:52 pm; edited 1 time in total |
|
| Back to top |
|
 |
|
|
|
Crane
Master Of Malts
Joined: 26 Jun 2008
Posts: 1345
Location: UK
|
| Posted: Fri Jun 15, 2018 6:33 pm Post subject: |
|
|
| I am sure there will have been a price increase to cover the cost of all those layers of packaging. |
|
| Back to top |
|
|
eelbrook
Master Of Malts
Joined: 19 Sep 2007
Posts: 648
|
| Posted: Fri Jun 15, 2018 8:16 pm Post subject: |
|
|
| Royal Mile Whiskies website show £1,495 a bottle. No idea whether that's typical or not. |
|
| Back to top |
|
|
Grant M
Master Of Malts
Joined: 23 Feb 2010
Posts: 2096
Location: Northern Ireland
|
| Posted: Fri Jun 15, 2018 11:16 pm Post subject: |
|
|
| Wasn't it previously around £1200 |
|
| Back to top |
|
|
eelbrook
Master Of Malts
Joined: 19 Sep 2007
Posts: 648
|
| Posted: Sat Jun 16, 2018 9:28 am Post subject: |
|
|
| It seems to go up £200 + every release. But who can blame Macallan. It is iconic (especially in the Far East) and sells through very swiftly. |
|
| Back to top |
|
|
eelbrook
Master Of Malts
Joined: 19 Sep 2007
Posts: 648
|
| Posted: Mon Jun 18, 2018 7:35 am Post subject: |
|
|
| I was looking for a humble lot on Whisky Hammer and saw the newly packaged "Macallan 25yo (2918)". Some .......has bid it up to £2,500. |
|
| Back to top |
|
|
|
|
|
lincoln imp
Master Of Malts
Joined: 23 Dec 2007
Posts: 751
Location: Lincolnshire England
|
| Posted: Mon Jun 18, 2018 6:16 pm Post subject: |
|
|
When a whisky trades on fancy packaging rather than the quality of the spirit you know the spirit is not as good as it is supposed to be.
Macallan for the last 10 years at least has been sliding steadily on taste and quality the 25 year olds of yesteryear are way better than the 25 of today.
Macallan is perfect example of whisky trading on hype and of a great quality that belonged to another generation of distilling, anyone thinking any different is in for a shock, unless of course Macallan is all you drink then you will be none the wiser 
_________________
Pour me a glass please. |
|
| Back to top |
|
|
eelbrook
Master Of Malts
Joined: 19 Sep 2007
Posts: 648
|
| Posted: Tue Jun 19, 2018 1:10 pm Post subject: |
|
|
A very clever tactic adding "2018 annual release". It'll appeal to completionist collectors.
When I have witnessed a Macallan Vintage OB being sold in London, it has invariably been to a Far Eastern tourists. They seem totally unphased by the price hikes.
Hard to Find Whisky has the new 30 year old sherry at £4.5k. |
|
| Back to top |
|
|
torcross
Double Malt Member
Joined: 28 Jan 2014
Posts: 168
Location: WIRRAL
|
| Posted: Tue Jun 19, 2018 7:16 pm Post subject: |
|
|
| Harrods price went online for the 25 from £1200 on Sunday to £1800 today. |
|
| Back to top |
|
|
lincoln imp
Master Of Malts
Joined: 23 Dec 2007
Posts: 751
Location: Lincolnshire England
|
| Posted: Tue Jun 19, 2018 9:01 pm Post subject: |
|
|
| torcross wrote: | | Harrods price went online for the 25 from £1200 on Sunday to £1800 today. |
Well I have tried this bottle a few times and the more I tried it the less I liked it but settled on a respectable 85 points.
The point is the quality to price ratio is awful.
To evidence this I purchased a Speyburn Clan Cask 1975 37 year from the distillery for £250 in September 2017 which I use as a benchnark sherry monster for comparrisions much better than any Glendronach 72 single cask I have tried also , anyway that is so much better than the Macallan 25 it is not possible to convey here.
This might upset a few people on here so I will apologise in advance but the Macallan now is not made for drinkers or people who know anything about whisky iy is merely a whisky trinket to show off & Macallan is trading on past reputations. Anyone who says Macallan now is quality is not being truthful or not drinking what they are buying.
I base my view on trying aged Macallan and new Macallan, old Macallan can be great but even some of that is overrated, Macallan 54 R.Kemp springs to mind.
People cannot be opening these bottles in any quantity otherwise they would realise they have been conned.
People believe the hype, don`t know why they do but it happens, that is life I suppose.
_________________
Pour me a glass please. |
|
| Back to top |
|
|
eelbrook
Master Of Malts
Joined: 19 Sep 2007
Posts: 648
|
| Posted: Tue Jun 19, 2018 9:36 pm Post subject: |
|
|
| I absolutely agree that the liquid in the bottle doesn't match either the hype or the price point But, from stories that I hear from people who travel to India and the Far East, I think that a lot of Macallan is actually still drunk (although not necessarily by those who make the initial retailer purchases). |
|
| Back to top |
|
|
lincoln imp
Master Of Malts
Joined: 23 Dec 2007
Posts: 751
Location: Lincolnshire England
|
| Posted: Tue Jun 19, 2018 9:51 pm Post subject: |
|
|
| eelbrook wrote: | | I absolutely agree that the liquid in the bottle doesn't match either the hype or the price point But, from stories that I hear from people who travel to India and the Far East, I think that a lot of Macallan is actually still drunk (although not necessarily by those who make the initial retailer purchases). |
I think you are probably right there but they have saturated those Asian/far east markets to death, people believe the hype and that they are buying into something prestigious.
People are spoon fed that, in order to be a true connoisseur you have to have and like Macallan, it is brand recognition just like you do not know peated whisky until you buy into everything Ardbeg which is another example of a whisky trading on past glories and charging far too much monety for the quality of the spirit they put out now
_________________
Pour me a glass please. |
|
| Back to top |
|
|
|
|
|
eelbrook
Master Of Malts
Joined: 19 Sep 2007
Posts: 648
|
| Posted: Wed Jun 20, 2018 1:25 pm Post subject: |
|
|
| Royal Mile Whiskies' price for the "Macallan 25 (2018)" was £1,495 on Saturday. Yesterday, it had risen to £1,695, a virtually overnight 13% price hike |
|
| Back to top |
|
|
davidbe
Master Of Malts
Joined: 28 May 2015
Posts: 499
|
| Posted: Wed Jun 20, 2018 4:54 pm Post subject: |
|
|
| eelbrook wrote: | | Royal Mile Whiskies' price for the "Macallan 25 (2018)" was £1,495 on Saturday. Yesterday, it had risen to £1,695, a virtually overnight 13% price hike |
Still.. The Whisky Barrel have the 30 for £4,999.96...  |
|
| Back to top |
|
|
deadz101
Double Malt Member
Joined: 02 Feb 2016
Posts: 181
Location: scotland
|
| Posted: Thu Jun 21, 2018 8:51 am Post subject: |
|
|
| davidbe wrote: | | eelbrook wrote: | | Royal Mile Whiskies' price for the "Macallan 25 (2018)" was £1,495 on Saturday. Yesterday, it had risen to £1,695, a virtually overnight 13% price hike |
Still.. The Whisky Barrel have the 30 for £4,999.96... |
TWB does have some imaginative rrp's at times |
|
| Back to top |
|
|
|
FAQ
Search
Memberlist
Register
Profile
Log in to check your private messages
Log in
