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soderd
Single Malt Member
Joined: 21 Jan 2019
Posts: 41
Location: Gothenburg
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 Posted: Thu Jan 31, 2019 7:06 am Post subject: Need some advice/tips |
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I just recently got my eyes opened to the world of whisky as an investment that also can be enjoyed consuming...
Im not looking to make big money reselling bottles just buying a few now and then to save untill old age when ill make the decission to sell or drink.
to the question
what would your suggest if i where to buy something that is an "ok" investment and an enjoyable drink...
im not into anything that tastes like newly tared fishing boat... Laiphrog and simular.
i got a few Macallan bottles and a few others.
Resently bought a cask of Swedish BOX whisky (high coast destillery) To support the local producers. |
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Grant M
Master Of Malts
Joined: 23 Feb 2010
Posts: 2096
Location: Northern Ireland
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| Posted: Thu Jan 31, 2019 9:27 pm Post subject: |
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| You certainly have the right approach, only buying what you would enjoy drinking yourself. Limited edition releases from iconic sought after whisky brands are usually a good bet. Putting peaty whisky producers aside I would say look out for limited releases from the likes of Balvenie, Glenfiddich, Glenlivet, Glenfarclas, Glenmorangie |
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Fergie
Master Of Malts
Joined: 02 Dec 2006
Posts: 1742
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| Posted: Thu Jan 31, 2019 10:17 pm Post subject: |
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| I would add Benriach and Glendronach single cask releases as well as Highland Park limited releases to Grants list. |
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soderd
Single Malt Member
Joined: 21 Jan 2019
Posts: 41
Location: Gothenburg
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| Posted: Fri Feb 01, 2019 1:21 pm Post subject: |
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Great start, thanks guys.
any morethoughts? maybe some more spesific bottles? |
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deadz101
Double Malt Member
Joined: 02 Feb 2016
Posts: 181
Location: scotland
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| Posted: Fri Feb 01, 2019 4:50 pm Post subject: |
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| Small out turns, single casks are what I look for these days. As already stated, buy what you think you’d drink so if the market goes tits up at least you’ve got something nice to drink. Avoid anything with a Viking reference and you’ll be fine, lol |
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soderd
Single Malt Member
Joined: 21 Jan 2019
Posts: 41
Location: Gothenburg
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| Posted: Mon Feb 04, 2019 10:45 am Post subject: |
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| deadz101 wrote: | | Small out turns, single casks are what I look for these days. As already stated, buy what you think you’d drink so if the market goes tits up at least you’ve got something nice to drink. Avoid anything with a Viking reference and you’ll be fine, lol |
Vikings and Game of thrones... Highland park gone mad? |
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arqueturus
Master Of Malts
Joined: 31 Jul 2016
Posts: 262
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| Posted: Tue Feb 05, 2019 11:10 am Post subject: |
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Hey Whisky folk, welcome to the modern world of Marketing and Branding. I'd suggest getting comfortable as I'm pretty sure it's not going to change back.  |
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TheMaster
Double Malt Member
Joined: 27 Nov 2018
Posts: 148
Location: The Back End of Nowhere
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| Posted: Tue Feb 05, 2019 12:46 pm Post subject: |
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| arqueturus wrote: | | Hey Whisky folk, welcome to the modern world of Marketing and Branding. I'd suggest getting comfortable as I'm pretty sure it's not going to change back. |
Actually, if companies keep pushing the envelope there becomes a point of resistance. A breaking point where consumers are no longer prepared to accept the continual push.
Anecdotally, I'm already seeing this. People refusing to by the churned out, heavily branded and poor quality, over priced tat. People moving towards a "traditional", or "old school" type of product, and certainly in whisky the "less shouty" distilleries. The ones that are putting out good juice, at a fair price, often with age statements and little marketing or fanfare.
I personally stopped buying Highland Park when they wheeled out their 2nd or 3rd Valhalla whisky and have been drinking things like Balblair, ancnoc and Arran for years. You tell someone that your favorite whisky is Balblair and virtually no-one has heard of them. That's the kind of stuff that's starting to really pick up traction. |
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Alexppp
Master Of Malts
Joined: 16 Jul 2010
Posts: 1791
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| Posted: Tue Feb 05, 2019 1:22 pm Post subject: |
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| TheMaster wrote: |
Actually, if companies keep pushing the envelope there becomes a point of resistance. A breaking point where consumers are no longer prepared to accept the continual push.
Anecdotally, I'm already seeing this. People refusing to by the churned out, heavily branded and poor quality, over priced tat. People moving towards a "traditional", or "old school" type of product, and certainly in whisky the "less shouty" distilleries. The ones that are putting out good juice, at a fair price, often with age statements and little marketing or fanfare.
I personally stopped buying Highland Park when they wheeled out their 2nd or 3rd Valhalla whisky and have been drinking things like Balblair, ancnoc and Arran for years. You tell someone that your favorite whisky is Balblair and virtually no-one has heard of them. That's the kind of stuff that's starting to really pick up traction. |
I think that's only happening among the real whisky geeks like you and me (and yes, Balblair is among my favourites too). A friend of mine for example buys most of his whisky from airports. He's always open to trying new things and makes an active effort to buy from distilleries he hasn't tried before, but given the current quality of the average travel retail offering, he's ended up with stuff like Highland Park Svein, a couple of Glenrothes NAS bottles with fancy names, Talisker Skye and the like. I think that's more representative of your typical malt drinker - curious and eager to buy and try new stuff but not curious enough to learn more or to notice trends in the industry. |
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arqueturus
Master Of Malts
Joined: 31 Jul 2016
Posts: 262
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| Posted: Tue Feb 05, 2019 2:39 pm Post subject: |
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| TheMaster wrote: | | arqueturus wrote: | | Hey Whisky folk, welcome to the modern world of Marketing and Branding. I'd suggest getting comfortable as I'm pretty sure it's not going to change back. |
Actually, if companies keep pushing the envelope there becomes a point of resistance. A breaking point where consumers are no longer prepared to accept the continual push.
Anecdotally, I'm already seeing this. People refusing to by the churned out, heavily branded and poor quality, over priced tat. People moving towards a "traditional", or "old school" type of product, and certainly in whisky the "less shouty" distilleries. The ones that are putting out good juice, at a fair price, often with age statements and little marketing or fanfare.
I personally stopped buying Highland Park when they wheeled out their 2nd or 3rd Valhalla whisky and have been drinking things like Balblair, ancnoc and Arran for years. You tell someone that your favorite whisky is Balblair and virtually no-one has heard of them. That's the kind of stuff that's starting to really pick up traction. |
I'm hoping you realised I was being tongue in cheek with my statement rather than derogatory.
I sit the same place as yourself although I do have a big soft spot for brand and marketting - the contents of the bottle has to live up to it.In the grand scheme of things there are probably less of us than les discerning people that will buy into it but historically the hardcore is always noisy and resistant to these kinds of changes and they don't realise just how little they figure into business models.These are efforts are not for (in the main) us - they are to pull none whisky drinkers or casual whisky drinkers in further.
All that said, there will always be plentiful Whisky that isn't as high profile as it takes seriously deep pockets to come up with tie ins and changes of brand like this. |
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TheMaster
Double Malt Member
Joined: 27 Nov 2018
Posts: 148
Location: The Back End of Nowhere
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| Posted: Tue Feb 05, 2019 2:57 pm Post subject: |
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Don't worry, I understood the tone of your post 
Just part of me that's worried it may actually be true
Yes, unfortunately we carry a lot less of the market than we think we do and have very little actual impact! I guess it's the circles I'm in (like minded drinkers), who are turning away from the noise and such like, seeking out those more restrained distilleries. We're all guilty of assuming that your own little world is actually the whole world, my mistake I guess. Still, we can hope and dream. |
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eelbrook
Master Of Malts
Joined: 19 Sep 2007
Posts: 648
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| Posted: Tue Feb 05, 2019 3:42 pm Post subject: |
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| I have a series of nine 'questions' (over and above does it taste good) that I ask myself when considering buying to 'put away'. If I don't get at least seven 'yes' answers. I walk away. |
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Timp
Master Of Malts
Joined: 21 May 2016
Posts: 1146
Location: Isca
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| Posted: Tue Feb 05, 2019 5:36 pm Post subject: |
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| eelbrook wrote: | | I have a series of nine 'questions' (over and above does it taste good) that I ask myself when considering buying to 'put away'. If I don't get at least seven 'yes' answers. I walk away. |
? Cant leave that one hanging 😀 |
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MattS
Master Of Malts
Joined: 23 Apr 2018
Posts: 529
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| Posted: Tue Feb 05, 2019 8:05 pm Post subject: |
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| I don't invest in whisky but I've always wondered how anyone could unless they had the cash to buy at least two bottles of each? One to drink, one to keep. |
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arqueturus
Master Of Malts
Joined: 31 Jul 2016
Posts: 262
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| Posted: Tue Feb 05, 2019 11:13 pm Post subject: |
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| TheMaster wrote: | Don't worry, I understood the tone of your post
Just part of me that's worried it may actually be true
Yes, unfortunately we carry a lot less of the market than we think we do and have very little actual impact! I guess it's the circles I'm in (like minded drinkers), who are turning away from the noise and such like, seeking out those more restrained distilleries. We're all guilty of assuming that your own little world is actually the whole world, my mistake I guess. Still, we can hope and dream. |
Is it really a bad thing though? I think more exposure is great and there's still a huge a mount of choice for us. |
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