Cynical Benromach

[MartinG]

Repackaged the 10 year old 100% proof and call it batch 1 and charge over £10 more a bottle. Zero respect for customers.

[Grant M]

Not happy to see it but no surprise really, just following other brands such as Aberlour a'bunadh

[Alexppp]

It's actually not that bad compared to other distilleries (ahem, looking at you Balblair). It still tells you how old it is with the vintage and bottling dates, and is still at cask strength, unlike say the Aberlour Casg Annamh which sits at the old a'bunadh price.

[Dave h]

It's a greedy industry, everyone is at it. It's all about the money. No one cares about the customer. Repackaging is the smokescreen for higher pricing.

[MartinG]

Exactly Dave. The sad thing is that Benromach had a good value product there and have just thrown away that good will. It is still only a 10 yo and it now costs £60, that's silly. After the novelty of batch 1 has faded who's going to want that at that price? Further their range is just a bit behind at all levels now with the 10yo and 15yo being 43 and not 46%. A good product being badly managed. I can get a Springbank 12yo Cask Strength for the same price as their 10 yo CS as well as 12 yo Kilkerran, Deanston etc. Bad management in my opinion.

[unblended]

the price hikes are all the rage benromach dont seem that bad there are a lot more out there taking the mickey
this is just the tip of the iceberg nothing good about whisky prices at the moment

[TheMaster]

I'm usually one if the first to complain about prices and/or age or quality reduction, but I'm going to stand up for Benromach here.

The 10yo 100 proof was the same stuff as the 10yo but just higher abv. The additional price was pretty much a direct percentage increase when compared to the abv percentage increase.

This new whisky is slightly higher and and based on prices of the 10yo would be £50 if it was the same whisky, at higher abv. But it's not the same whisky, it's different stuff. It's a vintage bottling and is limited in run, this can easily account for an extra £10 on the bottle. Next years release will be a different vintage and therefore a different whisky, albeit likely similar. You pay an increased premium for that.

Personally I don't mind £60 for a limited vintage 10yo from someone like Benromach, at full proof.

[lincoln imp]

[MartinG]

'Personally I don't mind £60 for a limited vintage 10yo from someone like Benromach, at full proof.,
Hi Master, that's fair enough I suppose. However I suggest that when things gets too expensive for you, you may wish you had protested earlier.
It's a bit like house prices. Nobody want's their kids to be homeless but as long as we can afford the mortgage we don't want our house price to decrease.

[TheMaster]

[lincoln imp]

I do not think this is limited in the true sense of the word, lets face it you could call all Benromach 100 proof bottled on any particular day a batch, this is just a marketing play on words.
Where a distillery is still open and producing its whisky is not limited, it is just variances of an ongoing product.
The only limited whisky are the closed distillery offerings.
_________________
Pour me a glass please.

[Alexppp]

Regardless of the definition of 'limited' it's still a decent price for a cask strength whisky with an age statement. It's not exactly cheap but it's not taking the *** like so many others, such as the new Balblair range or the a'bunadh price hike.

EDIT: Sorry William/John, didn't realise that word was not allowed

[unblended]

if we look at the prices of nas whiskies from certain distilleries as well as limited editions
what benromach have done is very fair
as some off the others are tacking the mickey
maybe we should have a list if so benromach would be at the bottom

[lincoln imp]

[Alexppp]