Limited Edition's

[DillyT]

So limited editions and whisky

What can be classed as a limited edition? there does seem to be loads of bottles out there with the label but what doesan?

Like I spotted the new Glen Scotia 11yo Sherry double cask and it states that it is a "Limited Edition" but does it mean 500 bottles, 1000 bottles or 10.000 bottles?

https://www.glenscotia.com/our-malts/sherry-double-cask/

I can not seem to find any more info about this subject or this bottle..

[Scotchnthings]

As an example, it is still stated on the Game of Thrones Diageo bottles. Does anyone remember that series?

LIMITED edition doesnt mean anything if they dont state how many bottles are being released. Its a cheap marketing trick which is just very off putting in many cases. Dont know the specifics of the Glen Scotia though.

[TheWM]

As far as I am concerned, anything over 2000 bottles isn’t ‘limited’, even though technically a run limited to 1 million is also ‘limited’.

I’ve seen runs of bottles under 40 but interestingly they don’t seem to attract market attention...

[webdunk]

[arqueturus]

I think Scotchnthings has nailed it. It's limited if they put a number on the bottle. Even if that number is huge.

I think for a limited edition to 'work' there needs to be enough bottles for it to feel attainable but not so many that it seems common.

Very low runs aren't often seen as that attractive as they seem to be considered one offs. When you think about Single Cask indy bottles are all limited editions in a way and they never command the same collection furor.

[GregBurnett]

With the phrase 'limited edition' being thrown about left, right and centre these days, a good indicator of whether or not a bottling is actually limited is the price.

The Glen Scotia is 11 years old, cask strength and cost £60. Compare this to a limited edition, single cask, cask strength Glenallachie whose numbers are stated on the bottle, and you could be paying nearer £100.

And if you look at the prices of the GoT bottles, then it's obvious they definitely aren't limited in number!

[webdunk]

[soderd]

was it the macallan edition 5 or the classic cut that was limited to 95.000 bottles?

Gues thats limited in macallans world.

[lincoln imp]

It is meaningless these days in most cases as it it is a term used to imply something is special.
It is nothing more than marketing blurb and a much overused phrase. There was a Talisker I believe that was limited to around 20000 bottles, how in any shape or form is that limited when it is so plentiful?
_________________
Pour me a glass please.

[davidbe]

I don't think you can blame whisky for wanting to use the term for marketing. When using 'Limited edition' on chocolate or McDonald's menu items it's pretty clear what it means: it won't be around forever, and should be treated the same.

[Scotchnthings]

[davidbe]

[Scotchnthings]