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Highland Park £48 5cl!?!?

 
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Whiskyisart
Single Malt Member
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Joined: 21 Jun 2020
Posts: 43
Location: Derbyshire

PostPosted: Fri May 28, 2021 5:05 pm    Post subject: Highland Park £48 5cl!?!? Reply with quote

The email stated:

“We’d love as many Highland Park fans as possible to experience the unique magic that happens in our Orkney warehouses, so we’ve packed Release No. 1 in small 5cl bottles - 3,400 of them - rather than standard 70cl bottles. Priced at £48.00”

So charitable of them, a 20 YO Highland Park priced at £960 a litre.....

https://www.highlandparkwhisky.com/en/discovery-selection-release-no1?mc_cid=3975dbff7b&mc_eid=93e73f397c
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Master Of Malts
Master Of Malts


Joined: 20 Mar 2015
Posts: 439

PostPosted: Sat May 29, 2021 10:14 am    Post subject: Reply with quote

all the mini bottle collectors will be drooling over this Laughing

so £ 672.00 for a full bottle if it was availiable Rolling Eyes
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davidbe
Master Of Malts
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Joined: 28 May 2015
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PostPosted: Sat May 29, 2021 10:24 am    Post subject: Reply with quote

Another swing and a miss from Highland Park
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Scotchnthings
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Joined: 11 Feb 2019
Posts: 144

PostPosted: Sat May 29, 2021 11:18 am    Post subject: Reply with quote

Anyone else feeling Highland Park is trying really hard to be something (High end) they are not? I used to like HP, it was decent, not amazing. Their marketing action in the last couple of years has really put me off, and by now I cant stand the drink anymore.
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Master Of Malts
Master Of Malts


Joined: 20 Mar 2015
Posts: 439

PostPosted: Sat May 29, 2021 12:53 pm    Post subject: Reply with quote

are they hoping to copy macallan and hope there prices rise for investors
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Scotchnthings
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Joined: 11 Feb 2019
Posts: 144

PostPosted: Sat May 29, 2021 9:00 pm    Post subject: Reply with quote

They are both owned by Edrington, so they are definitely trying...
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