Highland Park £48 5cl!?!?

[Whiskyisart]

The email stated:

“We’d love as many Highland Park fans as possible to experience the unique magic that happens in our Orkney warehouses, so we’ve packed Release No. 1 in small 5cl bottles - 3,400 of them - rather than standard 70cl bottles. Priced at £48.00”

So charitable of them, a 20 YO Highland Park priced at £960 a litre.....

https://www.highlandparkwhisky.com/en/discovery-selection-release-no1?mc_cid=3975dbff7b&mc_eid=93e73f397c
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[unblended]

all the mini bottle collectors will be drooling over this

so £ 672.00 for a full bottle if it was availiable

[davidbe]

Another swing and a miss from Highland Park

[Scotchnthings]

Anyone else feeling Highland Park is trying really hard to be something (High end) they are not? I used to like HP, it was decent, not amazing. Their marketing action in the last couple of years has really put me off, and by now I cant stand the drink anymore.

[unblended]

are they hoping to copy macallan and hope there prices rise for investors

[Scotchnthings]

They are both owned by Edrington, so they are definitely trying...