Whisky Forum - Diageo Launch Johnnie Walker Double Black

William

Diageo today announced the test launch of a new deluxe variant of Johnnie Walker Black Label - Johnnie Walker Double Black. It is a peatier version of Johnnie Walker Black Label and it will be tested by Diageo in global travel retail.

Johnnie Walker Double Black will be released later this month at airport shops operated by Beirut Duty Free, Dubai Duty Free, DFS Singapore, International-Shoppes Duty Free, King Power International and Nuance, at Bangkok, Dubai, Beirut, JFK, Singapore and Sydney international airports.

The test will last until June and will be supported by in-store display and sampling.

The whisky was created taking Black Label as a blueprint and adding heavily-peated malts and some aged in deeply charred oak casks.

Read more about it here:
http://www.scotchmaltwhisky.co.uk/johnniewalkerdoubleblack.htm

William

Alastair · Posted: Tue Jan 12, 2010 9:02 pm Post subject:

Cheers William, that is the first i have heard of this one. I have always liked the JW Black Label and would be interested to hear what others thought of it as it looks like it will be a while until it is available in duty free shops in this part of the world. Interesting that they are relesing it with no age statement yet are labeling it with a premium blend price tag.

Alastair

Lewis · Single Malt Member Joined: 28 Nov 2008 Posts: 21

I wouldnt mind trying this, i wonder what the dominant smoky malt is in the blend, will it be Lagavulin? Anyway i think they will have a winner with this one and would expect to see it released across all travel retail markets in the future if not released as a new addition to the JW core range.

Lewis

Gregor · Master Of Malts Joined: 25 Apr 2008 Posts: 798

Thanks for the heads up William, this is the first i have heard of this. I will look forward to getting a hold of a bottle of this as i have always enjoyed the Black Label, unfortunately i will not be in any airports until the summer so i will have to wait a while.

Gregor

Big Mac · Posted: Sat Jan 16, 2010 12:02 am Post subject:

I wouldnt mind trying it but i wont be near any of those airports. Hopefully the test goes well and they roll it out in all markets and i will get to test it myself.

Mac