Benromach Organic Receives Latest Shipment Of Barley

[John]

Speymalt Whisky Distributors, which trades as Gordon & MacPhail, last week received its latest shipment of barley for its Benromach Organic product.

Millions upon millions of tiny golden grains of local organically-grown barley arrived at Benromach Distillery in Forres to boost production of the fast-growing whisky brand's innovative organic malt whisky.

Since 2006, Speyside's smallest distillery has been using this barley to produce Benromach Organic, which was the first bottled single malt to be fully certified by the Soil Association.

The award-winning malt, which has been described in whisky circles as "an absolute treat"? and proved popular with drinks enthusiasts worldwide, was created last year.

Benromach Distillery manager Keith Cruickshank said: "It's a pleasure to be taking delivery of 30 tonnes of organic barley grown just a few miles from where I stand."?

Cruickshank added: "It will be several years before the spirit produced from this particular batch will be bottled and presented as Benromach Organic, but in the meantime we hope fans of our whisky continue to enjoy the stock we have already laid down and continue to bottle every year."?

In December, the company revealed that one of the biggest drivers behind its announced 13% sales increase was Benromach Traditional, as the company attempted to innovate its way out of the slump.

Speymalt's strategy demonstrates how a small distiller can manoeuvre its way through a global downturn.

Michael Urquhart, a director at Speymalt, said: "We look to be flexible and innovative.

"We were the first to introduce a fully certified organic whisky in the world, for example."?

He also said sales were supported by Benromach Peat Smoke and Benromach Origins, an "innovative series of special bottlings, crafted to highlight how small changes in the art of whisky-making can make a difference to the final character of the malt."?

John

Source: The Herald